The Black Death and Its Effect on the Change in Medicine - Free Essay Example

Sample details Pages: 8 Words: 2508 Downloads: 9 Date added: 2019/07/03 Category History Essay Level High school Tags: Black Death Essay Did you like this example? Historians have argued if the Black Death in the 13th century advanced science and medicine or if it was just a terrible plague that wiped out most of the European population. The Black Death did in fact bring many discoveries to most of Europe. The aftermath of the plague led to advancements of medications and swayed everyone from their hardcore beliefs. Don’t waste time! Our writers will create an original "The Black Death and Its Effect on the Change in Medicine" essay for you Create order Medical practices went from being theoretical, based on their theories of the human body, to being more based on evidence which was gained through experience from prior patients. The questions I want to answer in this paper are: why did it took so long to find a cure for the plague? Was the disease difficult to understand in general? Lastly, did other theories hold up to Galens? It all started in 1347, the time of the century where the people of Europe could not think it could be any worse. Slightly before this time, in 1316-1317, the people were already suffering from a famine due to volcanic eruptions which blocked out the sun. Later, came the cooling process as it rained too much for crops to grow. Families have doubled size roughly between 1000 and 1300s and there simply was not enough food to feed the people of Europe. It wasnt until 1347 when the Black Death, also known as the bubonic plague, was brought back by ship from Kaffa to the islands of Sicily. Kaffa was a Genoese trading center along the Black Sea, but, in 1346, the Huns were trying to take over the trade routes. This however, had allowed the Huns to become the victim of the plague. This caused at least 5 million deaths in China which caused the Huns to dump the bodies into Kaffa. This lead them into thinking it would cause the end of the plague but, unfortunately, the infected fleas will jump to different host bodies after the death of their original host body. This plague was then also brought to other European countries and it spread north. Everyone was equally harmed by this disease meaning, not only did this disease affect those who were poor, but also those who were rich. At this point, the people have been forgetting the proper burial and would be thrown into a mass grave. By 1350, with an exception to few, all of Europes trading routes were devastated by the disease (Sayre 443). Not only did the Black Death plague break out once, but also again in 1363, 1388-90, and 1400. Keep in mind these people were already suffering from lack of a supplementary food supply and their bodies were already severely weakened. The European people and those around them had not experienced a pandemic to the level of the Black Death in a quincentenary, and the plagues re-visitation in the 1400s was viewed as completely unparalleled. Therefore, the European people and those around them had no remembered period of time or an event to which they could turn to for guidance and stability. There was no past epidemic similar to the plague, meaning, they didnt have any historical time period to look back to. I believe that epidemic disease and environmental crisis were the most important factors in shaping European history in the fourteenth and fifteenth centuries. I think that many, if not most, specialists agree with me (Gottfried). Not only was the plague one of the biggest periods in European history, but it would later spark a revolution in the medical field. Galens theories were highly believed during this time, and he had created a medicine that could help with the plague. Theriac was one of the most popular plague medicines that he created. However, this medicine was not as easy as you would think to get. That medicine alone, simply contained 80 different ingredients. Physicians responsibility was the prevention of disease and to maintain and promote good health. The belief was that the disease was an imbalance of the four humors. Dry and cold in the humoral schema, such foodstuffs could engender the type of humors suitable to corroding and overcoming the pestilential poison, itself hot and moist. (Fabbri 250). Medicines in this time typically fell between three categories, purgatives, cordials, and antidotes. Puratives would cleanse the perfluous humors, Cordials strengthened the heart, brain, and liver, and antidotes neuralized poisons. Theriac was originally made for poisonous snake bites and was believed to be supremely effective against poison. Opium was one of the most significant simple ingredients contained in Theriac. This medicine was actually formed from one of the best medications, mithridatium, which was derived from Mithridates, King of Pontus (120-63 BC), and later, Andromachus the Elder added viper flesh into the recipe which increased the proportion of opium (Fabbri 254). It had been noted that when theriac was fresh, it constipated the bowels, for it contained opium and other constrictives; this effect was thought to be due to insufficient aging (Fabbri 255). Although it was considered the best form of medicine at the time, it took 10 years to sit and reach its true form. The advent of the Black Death provided ample opportunity to make use of the expanded pharmacopoeias of Arabic tradition, which had replaced many of the early monastic recipe books (Fabbri 262). What Fabbri is referring to is that the black Death allowed for the older recipes for medicine to be changed to a newer Arabian tradition of medicine a nd newer recipes were available in texts. Translations of Arabic pharmacopoeias, a book containing a list of medicinal drugs with directions on how to use them and their effects, were based on Greek, Persian, and Arabic terms (Fabbri 249). These were often but transliterations; this was more like a glossary or a lists of synonyms that were helpful, but without universal scientific criteria, linguistic, geographic, or functional confusion was easy. Moreover, their use of multiple types of preparations and routes of administration was further evidence of their pharmacologic expertise (Fabbri 269). Historians that went into pharmacology would try to avoid studying about medicaments during this time frame due to prejudices against ineffective therapies. It was difficult for the people of Europe to believe in this medication since so many people were dying from it still. However, many still believed its effectiveness since it took away quite a few symptoms of the plague. The effect of theriac on reported plague symptoms is difficult to assess. Multiple ingredients, together with lack of standardization and disputes about proper constituents, as well as possible chemical interactions, make this a challenging, if not impossible, task (Fabbri 267). Even with some of the backlash on the medication, Theriac was still a main source of medicine, but it wasnt the only form of treatment. There was philonium magnum, requies magna, and athanasia which were also treatments for the plague at the time (Fabbri 273). These were similar to Theriac in a way because they did the same purpose such as sedatives, used to prevents symptoms of the plague, and acted similar to muscle relaxers. This was also due to the amount of ways that Theriac was given. Theriac and theriac-like opiates were not only given in oral form as electuaries and syrups, but also in rectal, topical, transmucosal, and inhalable preparations (Fabbri 269). The difference between these and Theriac was that since Theriacs main ingredient was opioids, it solved acute pains. Theriac was not only used in the 1300s but was used up until late 1800s. The German pharmacopoeia still used Theriac until 1872 and 1884 edition of the Pharmacopee fran? §faise (Fabbri 280). Now, although in this time historic medical practices were still an uproar, there was still some practices that had to be constricted such as bloodletting. Bloodletting was used to balance out the four humors when one was off. This procedure was used as a cultural practice but precludes the physiologic elements because it was considered a magical belief. During this time period, physicians had an opportunity to succeed, gain credibility, and rein prestige over other physicians for immersing themselves into their profession and finding a cure to the devastating plague. However, they could to fail miserably and lose their credibility as an efficient medical practitioners, and ultimately lose their prestige throughout society. As a result to this competition against other physicians, they needed to act quickly, even if not directly with patients, in response to the plague, and had to do so in ways that preserve and secure their position in society. Few physicians responded by writing ample number of plague tractates, where they detailed the causes of the Black Death, how it could be prevented, and even, cures or ways in which to assuage the effects of the plague. Also, physicians wrote about the necessary preventative measures. Physicians warned the people to stay in the dry air with no corrupting vapors. These tractates also included on how to bathe and what your diet should be to prevent the plague. It is represented in the kinds of writings that physicians wrote across Europe which attempted to explain the Black Death and provide the solutions to it. Early tractates were typically concerned about the plagues causation and precautions against it. The cause and disease prevention were the main subjects of speculative medicine. As such, physicians educated in such departments gravitated toward the information and analyzed the teachings, and commented upon from earlier authorities who they studied from. Work of Hippocrates and other accepted authorities did not provide the information for medieval physicians on how to fight against an epidemic as big as the Black Death had become. Their work did not prepare newer physicians for the task they had in front of them. Galens Theriac was the closest they had to a remedy however, it did not cure the plague. New remedies had to be developed quickly. The problem was that even though the most outstanding physicians and surgeons were still learning, these new remedies had be based in practical experiences with plague victims. The process of this having to learn new ways to combat this plague began in the early years of the Black Death and continued to evolve throughout the fifteenth century. Initially, the tractates seem to have been a way to assert dominance in physicians of learned medicine. The inability to adequately serve the European populations in time of plague caused a preference for physicians to write advocating practical measures for combating the plague instead of just explaining it. Physicians had always had access to the observations of plague victims which means they had plenty of opportunity for discovering the best ways to care for the victims. However, it is evident that, despite the progress made, plague is still a deadly disease. While modern scientific knowledge has generally enhanced our understanding of the medical world of the past, in the case of the plague it has been a hindrance (Clouse). Thus, they continued interest in finding its treatment and sharing the findings through writing, which remained an important pursuit well after the Black Death itself. It wasnt until mid 1800s, after the most recent breakout of the plague, for an actual cure for the Black Death was found in China. Researchers isolated that the Black death was actually a rod shaped bacillus that was responsible. It was found that Yersinia pestis was the cause of the plague and found that rats also showed plague symptoms that were similar to people, and those who were infected typically had flea bites. The big question is why did it take so long to find a cure? Overall, the first step was finding a cause of the cure before curing the plague. It took hundreds of years to find what caused the plague since nobody exactly knew how it was started. They found ways of dealing with the symptoms, but besides curing the symptoms, it was difficult to find the true cause. Once the cause of the Black Death is found, they next have to find a treatment that actually will work against that specific cause. Then, they have to test their cure in isolated areas to determine if it would actually work. Today, there would be an extra step and make sure the drug is safe to use through phases of drug testing. Back then there wasnt processes such as this To this day, the plague is still around but due to research based on past experiences we were able to safely prescribe a medication to patients. It wasnt until mid 1800s when the cure for the plague was found, in accordance, the law was passed for prescription drugs to become legal. The legalization of prescription drugs allows for people to quickly solve a medical problem that they have without intense medical treatment. Prescriptions come in multiple different forms. Modern medicine has, indeed, similarly perfected inhalable, oral, transdermal, and transmucosal sustained release preparations for a variety of drugs, including narcotic analgesics. This allows variability for patients and gives their input, as well as their doctors, to choose what is best for that person. Not only did the Black Death allow for medication advances but also hospitals. The Black death revolutionized hospitals similar to how they are today. Hospitals use to be a place of hospitality rather than a place where you seek medical attention. When disease was based on the four humors, doctors would send them off with a way to cure it themselves. In a hospital, it is more relevant to be the one being helped rather than helping yourself. The Black death helped the European people realize that the four humors were not the fault of cause of disease anymore. People started realizing that the four humors being out of balance was just too wild of a theory for the cause of the plague. With the amount of people that were being affected by this disease, it was later introduced that contagion was the real concern. Contagion introduced the concept of quarantine and the importance of it for the concern of the public health. Quarantine may sound like an intense punishment however, it was one of the most successful ways of controlling the spread of the plague. When scientists do not have an effective cure, isolating the disease for the safety of the publics health is the best option. We find cases similar to this still in modern history. Ebola was a similar breakout and it shows us the fear that European people went through while facing the plague. The United States took actions of quarantine since we understood the concept of co ntagion. The Governments best option was to quarantine the infected until a cure could be found. In conclusion, the Black Death was an not only a devastating event in history but also one of the most beneficial. The impact on the medical field has developed the gifts we were given today through our health care system. While the Black Death was taking place, Galens medical knowledge led them into the right direction, but eventually allowed for us to learn from his knowledge. The results of the plague were devastating but was a push for the health system to find cures as well as advance its teachings and medical practices.

Analysis Of Kehinde Wiley s Large Scale, Brightly Colored

Kehinde Wiley’s large-scale, brightly colored, highly patterned portraits of African American subjects are a salute to traditional portraiture as well as a critique of the art historical focus on the privileged male Caucasian. The artist scouts out ordinary black men of ages 18 to 25 from urban settings to copy poses from works by master Western painters like Titian and Jean-Auguste-Dominique Ingres. The photographs of their poses become Wiley’s references for his enormous, dazzlingly vibrant portraits. The extreme realism of the figure combined with intense color use, decorative patterning, and larger-than-life scale all emphasize the extravagant grandeur of power and male dominance. Wiley has radically shifted the paradigm to make a contemporary statement about the long absence of the black male figure in historical portraiture. Wiley was born in 1977 in crime-laden South Central, Los Angeles, and was enrolled in weekend art classes at California State, Los Angeles, by his mother to keep him away from neighborhood dangers. He later received his bachelor’s degree in 1999 at the San Francisco Art Institute, and then a master’s degree in 2001 at Yale. His first artist residency at the Studio Museum in Harlem began his practice of street casting black men with attitudes of self-confidence. The casting for his work has spread internationally with his latest body of paintings, The World Stage, to locations such as China, Lagos and Dakar, Brazil, India and Sri Lanka, Israel,

Financial Instability Essay Example For Students

Financial Instability Essay The soaring volume of international finance and increasedinterdependence in recent decades has increased concerns about volatility andthreats of a financial crisis. This has led many to investigate and analyze theorigins, transmission, effects and policies aimed to impede financialinstability. This paper argues that financial liberalization and speculationare the most reflective explanations for instability in financial markets andthat financial instability is likely to be transmitted globally with farreaching implications on real sector performance. I conclude the paper with theargument that a global transaction tax would be the most effective policy tocurb financial instability and that other proposed policies, such as targetzones and the creation of a supranational institution, are either unfeasible orunattainable. INSTABILITY IN FINANCIAL MARKETSIn this section I examine four interpretations of how financialinstability arises. The first interpretation deals with speculation and thesubsequent bandwagoning in financial markets. The second is a politicalinterpretation dealing with the declining status of a hegemonic anchor of thefinancial system.The question of whether regulation causes or mitigatesfinancial instability is raised by the third interpretation; while the fourthview deals with the trigger point phenomena. To fully comprehend these interpretations we must first understand anddifferentiate between a currency and contagion crisis. A currency crisisrefers to a situation is which a loss of confidence in a countrys currencyprovokes capital flight. Conversely, a contagion crisis refers to a loss ofconfidence in the assets denominated in a particular currency and the subsequentglobal transmission of this shock. One of the more paramount readings of financial instability pertains tospeculation. Speculation is exhibited in a situation where a governmentmonetary or fiscal policy (or action) leads investors to believe that thecurrency of that particular nation will either appreciate or depreciate in termsrelative to those of other countries. Closely associated with these speculativeattacks is what is coined the bandwagon effect.Say for example, that acountrys central bank decides to undertake an expansionary monetary policy.Aneoclassical interpretation tells us that this will lower the domestic interestrates, thus lowering the rate of return in the foreign exchange market andbringing about a currency depreciation. As investors foresee this happeningthey will likely pull out before the perceived depreciation. Efforts to getout would accelerate the loss of reserves, provoking an earlier collapse,speculators would therefore try to get out still earlier, and so on (Krugman,1991:93). This herding or bandwagon effect naturally cause wild swings inexchange rates and volatility in markets. Another argument for the evolution of financial market instability isclosely related to hegemonic stability theory. This political explanationpredicts a circumstance (i.e. a decline of a hegemons status) in which a lossof confidence in a particular countries currency may lead to capital flightaway from that currency. This flight in turn not only depreciates the currencyof the former hegemon but more importantly undermines its role as theinternational financial anchor and is said to ultimately lead to instability. The trigger point phenomena may also be used as an instrument to explainfinancial instability. Similar to the speculative cycles described above, thisrefers to a situation where a group of investors commits to buy or sell acurrency when that currency reaches a certain price level. If that particularcurrency were to rise or fall to that specified level, whether by real orspeculative reasons, the precommited investors buy or sell that currency orassets. This results in a cascade effect that, like speculative cycles,increases or decreases the value of the currency to remarkably higher or lowerlevels. Country after country has deregulated its financial markets andinstitutions. The neoclassical interpretation asserts that regulation is thoughtto create incentives for risk taking and hence instability. It is said to bringabout what are called moral hazards. Proponents of deregulation argue thatwhen people are insured, they are more apt to take greater risks with theirinvestments in financial markets. The riskier the investment activity, the morevolatile the markets tend to be. A closer look suggests that perhaps only two of these explanations arevalid when thinking about the origins of financial instability. The triggerpoint explanation seems to be a misreading of the origins of instability. It isunlikely that a large number of investors would have the incentive oroperational ability in order to simultaneously coordinate the buying or sellingof a currency or assets denominated in that currency. If even there is suchunlikely coordination, the existence of even a very large group of investorswith trigger points need not create a crisis if other investors know they arethere (Krugman, 1991:96). The theory of hegemonic stability also overlooks a number of factorsthat can provide useful insights in explaining the emergence of financialinstability. Historical precedence supports this assertion. For instance,Britains role as international economic manager was very minor in the stabilityexperienced under the gold standard. The success of the standard can beattributed to endogenous factors such as the self adjusting market mechanism andthe informal discipline maintained by its rules. The destabilization of thegold standard can be attributed to the extreme domestic economic and financialpressures brought on nation states by World War I, and not solely on theindustrial and economic demise of Britain. A valid explanation for the origins of financial instability are thespeculative attacks brought on by investors. Although similar in function totrigger points, these speculative cycles cannot be mitigated simply by purerecognition. Rather than acting on the value of the currency itself,speculators act on occurrences or policies that will alter the value of thecurrency. Instability arises from the fact that these speculative cycles inducecapital flight and therefore a change in the value of that particular currency,whether or not the decisions of these investors are based on market fundamentals. Futures, options, swaps and other financial instruments havegiven investors and speculators an unheard of capacity to leverage financialmarkets. The greater the leverage, the greater the instability (McCallum,1995:12). If we examine the deregulatory process closely, it becomes clear thatthere is a perverse relationship between deregulation and financial stability. Say for example, investors suffer from a profit squeeze. This causes theinvestors to lobby politicians for deregulation. The resulting wave ofderegulation fosters instability and wide swings in exchange rates which in turncause loan defaults and subsequent banking crisis. The resulting financialinstability thus begs calls regulation, likely placing the investors in theoriginal position with an unsolved problem. We can see that the dialectic ofthe regulatory process undermines anticipated stability and will eventually leadto financial instability and collapse. In this environment, there arises callsfor new forms of financial regulation. These policies and proposals are ofcritical importance and will therefore be discussed later in the paper. THE TRANSMISSION AND EFFECTS OF FINANCIAL INSTABILITYThere are three contending albeit interrelated views on how financialinstability may be transmitted globally. These include equity markets,multiplier effects and monetary reverberations. Aaron Burr Treason Trial EssayThe last major policy aimed at quelling financial instability is thecreation of a supranational institution aimed at coordinating financial reformand adopting a system of regulatory supervision. Processing along the lines ofa Bretton Woods architecture, this would in a sense institutionalize the role ofa hegemon with a creation of a common currency for all of the industrialdemocracies and a joint Bank of Issue to determine monetary and financialpolicies (Cooper, 1984:166). This policy proposal endorses the adoption of anglobal financial institution managing the operation of coordinated supervision. Experience shows us that coordinated supervision is not possible ininternational financial markets. For instance, the Basel Concordant was neverable to reach organizational level to properly respond to a crisis. Additionally, the BCCI affair demonstrated the limitations of internationalbank supervision when confronted by unscrupulous operators intent on exploitingthe gaps in national bank supervisory systems (Herring and Litan, 1995:105). Proponents of re-creating a Bretton Woods-type system are unaware of thelessons to be learned from that period. The theoretical brethren of hegemonicstability advocates, proponents of this policy seek too place the direction ofworld monetary policy in the hands of a single country or institution thatwould have great influence over the economic destiny of others (Williamson,1977:37). As seen under the Bretton Woods system the destiny of others was inthe hands of a country that was unable to maintain stability. It is yet to bedemonstrated how an institutional framework would sidestep the same faultlinesand management problems experienced by the United States under the Bretton Woodsregime. The organizational barriers to creating such cooperation andcoordination would be insurmountable. Secondly, whose view would most likely bepresented in the supranational forum? Experience in international organizationsshows us that it will probably be the powerful, industrialized nations. Thevoice and needs of the less developed countries is likely to be marginalized andsituations such as the Latin American debt crisis would continue to occur. When looking at the progress of the European Monetary Union we see thatthe completion of a single market is far too radical for todays internationalfinancial climate. Just as the costs of qualifying for the EMU has become toohigh it becomes unrealistic to hope that the major industrial countries canmake comparable strides toward political much less financial unification inour lifetime (Eichengreen and Tobin, 1995:170). Ideally, the best policy for stemming financial instability andspillover effects would be one that extinguishes the problem at its roots. Ifderegulation in itself causes instability in financial markets, then regulationwould be appealing. Even when the benefits of financial deregulation areapparent, there is a role for regulatory policy that would leave the worldeconomy less vulnerable to financial collapse (Eichengreen and Portes, 1987:51). . If we also hold true the conclusion that the best explanation for financialinstability is speculation, then a global securities transaction tax such as theone proposed by Tobin would be optimal. The discouragement of short termspeculative excursions and the endorsement of long-term investment willeliminate the problem of volatility based on speculative attacks that so oftenstray from market fundamentals.Critics are quite correct when they arguethat the tax could induce financial arbitrage and substitution. However thisproblem would be solved as long as the tax was globally adopted. Secondly, thetax would be applied to goods, services, and financial instruments that had fewor no substitutes. The view that the creation of new government revenues isoverestimated and that Third World countries would carry the financial burden isnullified when we see that a .5 percent tax on exchange transaction wouldaugment government revenues globally by as much as $300 to $400 billion per anumand dev oting merely 10-20 percent of that revenue to a revolving fund forlong-term lending to Third World countries would be a healthy substitute forthe hot money on which some have become disastrously overdependent (McCallum,1995:16). The recognition and ceasing of financial instability and its globaltransmission is becoming more and more universally endorsed. To decide on aprudent and practical policy will prove to be a major hurdle of internationalfinancial leaders around the world. However, if we look closely, we will findthe locus of instability in financial markets to be deregulation and speculativeattacks. Government and central bankers can no longer adopt an attitude of benign neglect toward international financial instability as it becomesincreasingly apparent that there are far reaching consequences on real sectors. We can see that there is one policy that supersedes the rest. If the worldfinancial system hopes to curb these real sector ramifications of speculativeattacks and financial liberalization, then it becomes indisputable that the STTis an idea whose time has come. BIBLIOGRAPHYRichard N. Cooper, A Monetary System for the Future Foreign Affairs Fall,1984. Barry Eichengreen and Richard Portes, The Anatomy of Financial Crisis, inRichardPortes and Alexander Swoboda, Threats to International FinancialStability,(Cambridege University Press, 1987). Barry Eichengreen, James Tobin and Charles Wyplosz, Two Cases for Sand in theWhellsof International Finance Economic Journal, 1995. Jacob Frenkel, The International Monetary System: Should It Be Reformed inPhilipKing, editor, International Economics and International Economic Policy(McGraw-Hill,1990). Ilene Grabel, Crossing Borders: A Case for Cooperation in InternationalFinancialMarkets, in Gerald Epstein, Julie Graham, Jessica Nembard (eds.),Creating aNew World Economy: Forces of Change and Plans of Action (TempleUniversityPress, 1993). Charles Hakkio, Should we Throw Sand in the Gears of Financial Markets?FederalReserve Bank of Kansas City Economic Review, 1994. Richard Herring and Robert Litan, Financial Regulation in the Global Economy(Brookings Institution, 1995). Ethan Kapstein, Shockproof: The End of Financial Crisis Foreign Affairs,January/February 1996. Charles P. Kindleberger, The World in Depression (London: Penguin 1973). Paul Krugman, International Aspects of Financial Crises in Martin Feldstein,ed., TheRisk of Economic Crisis (Chicago: University of Chicago Press, 1991). John McCallum, Managers and Unstable Financial Markets Business QuarterlyJanuary1, 1995. James Tobin, A proposal for international monetary reform Eastern EconomicJournal1978, volume 4. John Williamson, The Failure of World Monetary Reform 1971-1974) (NY:NYU Press,1977)L.B. Yeager, International Monetary Relations: Theory, History, and Policy 1976. . Category: Business

Writing a Dissertation, Report, Thesis and Research Paper

In today’s world, individuals are continually upgrading and updating their CVs with added degrees. It made them multi-taskers, i.e., Studying with doing a job, this simultaneous effort has become tough for them to manage. Do individuals have time to study and work, both at the same time? No, they don’t have, so, writing services are here to help. Dissertation writing  or thesis writing is the core part for the fulfillment of any degree, and this must write expertly. Majority of students find it challenging to write dissertation successfully at all academic levels. You can get benefit from writing services, specialists in thesis and essay writing. If the deadline is forthcoming and you have many things to do, all you need is right assistance and better guidance, and thats where you can find the specialized thesis and dissertation writing services, striving hard to help you. They are always there when you have a draft to submit, and your deadline approaches you, and you are short of time for writing. They know the necessary parameters for assisting individuals in dissertation writing, they deliver useful results with genuineness, validity, quality, method and procedure, discussion and investigation. If you are concerned about these parameters, then you have to knock on the right door! There are some available companies which are delivering best services; you can always check students reviews for making the best selection as there are many writing services which recognized for providing quality research, thesis and dissertations and maintaining a diverse client base and satisfied customers. There are some tips which individuals can use for selecting the best writing service. Research in detail, go through web and samples of various writing services. Thoroughly go through your topic details, do elicitation and brainstorm different ideas retrieved from cited research papers and dissertations Read the reviews of the writing services, as they come from the realistic customers. Reading research papers, reports, errata and arguments discussed on research communities are important factors to consider. Whenever you have chosen a research problem, or you are about to want it to review audience comments on different forums. Word of mouth is the most significant way to convince other about somebody’s opinion about some specific concepts. If you are not sure about the sociological impact of research, you picked up then design surveys for the community to work better. Having insights into community standards and geographical and social problems will lead your research to a helpful solution. The impact of your research will directly affect society, and the common man will get benefit out of it. Ask for plagiarism reports. Authenticity is the key to keep integrity in your work, or some copied work stolen from somebody’s else work. Working on novel ideas and reporting your experiences are the real meanings of research. Innovation is the rising trends of society. Innovative solution will lead to successful outcomes and problem less social environment. When anybody takes care about the rights of a scholar who worked day and night on specific hypothesis and other people are acknowledging findings then it is termed as ethical research, and it is the way of citing somebody. Alternatively, this gesture is a form of positive expression. For collaboration purposes, analysis can further take from future work or scope of earlier findings. All you need to do is to cite the scholar’s work. Check their payment terms and conditions. Reports writing and custom research paper writing both come in similar domains. bags experienced and subject specialist writers who deliver best for the academic excellence. Customized and reliable writing services lead us to hold the prominent position in the industry where customers’ need and quality are given first priority.

How to Handle College Long Distance Relationships

How to Handle College Long Distance Relationships You may have left your girlfriend or boyfriend back in your hometown while you went off to school. You both may have left your hometown to attend school in completely different parts of the country. You may even attend the same school, but one of you is studying abroad this semester. Whatever the situation, maintaining a long-distance relationship while in school can be quite a challenge. There are, however, some things you can do to make the experience a little easier for both of you (and your hearts!). Use Technology to Your Advantage There are countless ways to use technology to keep in touch with someone, which you were no doubt using before you arrived on campus. Text messaging, IM-ing, sending cell phone pictures, talking on the phone, sending emails, and using your videocam are only some of the ways you can help stay (and feel!) connected to your far-away partner. Make times with each other to meet up online, and view it like a date. Dont be late, dont forget, and try not to cancel. Try to Send Old-Fashioned Mail As simple as it may seem, getting a card, gift, or care package in the mail always brightens someones day. For partners who are separated by long distances, these little gestures and mementos can provide a physical connection of sorts. And besides, who doesnt like getting a cute card or cookies in the mail?! Make Sure to Visit It may be hard financially, logistically but visiting a partner who is away at school can be really important to maintaining your relationship. You can meet his or her new friends, see where he or she lives, take a tour of the campus, and just get a general feel for your partners new life. Plus, when you both are back at your regular places, you can picture more about your partners life when youre talking on the phone or chatting over the internet. Despite the distance, visiting also demonstrates your interest and commitment to your partner (and might be a great Spring Break idea). Pay Attention to the Details You may not want to spend the limited time you have with your partner talking about the details of your life, but these are often the most important things. Hearing about your weird Biology lab partner, the English professor you love, and how you cant get enough of the dining hall waffles are the things that make you you. Your partner will want to hear all about the details of your new life. So settle in for a long conversation about the things that seem most ridiculous, but that may just end up being the things that keep you together during your time away at school.

Personal Ancestral File 5.2 Genealogy Software Review

Personal Ancestral File 5.2 Genealogy Software Review Personal Ancestral File has been discontinued. According to FamilySearch.org, On July 15, 2013, PAF was retired and is no longer available for download or support.  Current PAF users may continue to use the software on their personal computers. ï » ¿One of the oldest and most popular genealogy software programs available, this family tree software from the Church of Jesus Christ of Latter-day Saints was available for free download until 2013. Powerful and full-featured, the tool is also very user-friendly, making it perfect for novice computer users and genealogists. If you want fancy charts, youll have to spring for the add-on program, PAF Companion ($13.50). And if your primary goal is publishing a family Web site or book, there are better options. Pros Very intuitive and easy to useCustomizable data entry templatesAvailable for free downloadWidely used and supported Cons Full range of charts and reports only available with an add-on, PAF CompanionOnly basic multimedia capabilitiesPublishing options are limitedNot updated very frequently Description Available for free download or $6 on CD-ROM.View screens and print reports in either English, German, Japanese, Chinese, Korean or Swedish.Type names and places using characters from any language.Create personalized templates to customize data entry.Five generation pedigree view offers easy navigation through large family treesSingle name field rather than separate fields for given names, surname and suffix titles.Prints basic reports and charts. Fancy charts and book publishing options available through an add-on.Attach images, sound clips, and video files, or easily create basic scrapbooks and slide-shows.Easily prepares information for TempleReady.Select individuals and families for export to your Palm handheld and view your data on the go. Guide Review - Personal Ancestral File 5.2 Personal Ancestral File 5.2 is surprisingly powerful and feature-packed given that it is a free program. Multiple views, including a five-generation pedigree view, make the program easy to navigate and the data entry screen is simple to use. Customizable data entry templates mean that you can create your own fields to match the information you wish to record. Source documentation options are adequate, though not as customizable as I would like. Multimedia options include attaching unlimited images, sound clips and video files to individuals, and creating basic scrapbooks and slideshows. Only a single image can be attached to each source, however, and none can be attached to families, events or places. Despite its wealth of data recording features, PAF lacks fancier charts (e.g. hourglass chart, everything chart, etc.) and many customized reports, unless you spring for the add-on program, PAF Companion ($13.50 US). Of all the genealogy software programs, Personal Ancestral File offers the best support for users with free support through LDS Family History Centers, PAF User Groups, and online. And since PAF is from the Church of Jesus Christ of Latter-day Saints, its likely that the software will continue to be developed and supported. If you want something thats easy to use and uncomplicated, and arent focused on publishing your family information in a book or online, then add PAF to your shortlist.

Characteristics of Successful Entrepeneurs Essay

Characteristics of Successful Entrepeneurs - Essay Example Significance of the Research When it comes to business, what makes one successful entrepreneurship is undoubtedly one of the most significant topics because successful entrepreneur finds business opportunity, seizes it and creates a market of his own by beating the competitors and achieving sustainable competitive advantage. Studying and exploring in to the essential characteristics of an entrepreneur would be helpful to understand what makes an entrepreneur and how he brings success to enterprises. As Volery, Doss and Mazzarol (p. 1) noted, entrepreneurship remains to be a driving force in the modern economy more than ever. It’s because, entrepreneurs meet the economic needs through the creation of thousands of business every years. Many businesses in recent days started ‘downsizing’ or ‘outsourcing’ processes, but entrepreneurs are those who create new ventures and new jobs that help strengthen the economy as a whole. Entrepreneur has played pivotal roles in today’s business developments, technological advances and all the radical changes that brought renaissance in business environments. People all over the world are able to meet their varying requirements and specific individual needs only because entrepreneurs in different parts of the world, no matter how smaller or larger they are, have found opportunities, thought creatively, innovated and established an enterprise to provide something valuable to the people. Characteristics of Successful Entrepreneurs Many researchers have obviously agreed with the very fundamental view of entrepreneurship as described by the father of entrepreneurship, Joseph A Schumpeter. According to him, entrepreneurship is innovation (Carsrud and Brannback , p. 7). Entrepreneur is one who perceives or finds an opportunity to be seized and then to create a new product or service or changes an existing one in order to create new marketable contribution to the economy (McDaniel, p. 57). An entr epreneur is not only an opportunity finder, but be a good manager with basic managerial skills like direction, coordination, supervision, decision making, risk bearing, control and problem solving etc (Brockhaus, p. 1). An entrepreneur doesn’t need to be a manager or not to function as a manager, but he must be skilled in managerial qualities and functional areas like those mentioned above. A basic difference that most literatures have described is that a manager is not always the owner of the enterprise and therefore he is relatively less responsible where as the entrepreneur is the owner of the business and more responsible too. The most essential and basic characteristics of entrepreneur are detailed below: Entrepreneur as an Innovator Innovation is one of the fundamental qualities of an entrepreneur. As Drucker (p. 17) noted, innovation is very specific tool that an entrepreneur is essentially required to have and with this he can find chances and make them opportunities for various business purposes. Finding opportunities for some thing new and bringing a vision in to reality through innovation is thus critical element to the success of an entrepreneur. Entrepreneur needs to be innovator for major innovations, start up of business, developing new products or services for a presently

Google Glass Essay Example | Topics and Well Written Essays - 500 words

Google Glass - Essay Example Since its inception into the market, there have been diverse concerns about the use of Google Glass and this is especially the case when it comes to its potential of violating privacy rights. Privacy rights advocates have raised concerns about Google Glass users being able to identify strangers through the use of facial recognition software or even record private conversations and broadcast these conversations. This is a matter that might lead to potential legal problems for Google Glass because its widespread usage might become an inconvenience for others in society. It is for this reasons that some institutions and companies have opted to make sure that they place signs banning the use of Google Glass within their premises (Streitfeld, 2013). Organizations such as the FTC Fair Information Practice have set up guidelines which are meant to ensure that privacy rights are upheld and these have become important especially in regulating new technology such as Google Glass. Despite the privacy concerns, the development of Google Glass is one of the most fascinating stories of the twenty first century. This is because it has evolved from a prototype weighing some 8 pounds in 2011 to being lighter than the average sunglasses; showing the rapid development of this technology over such a short time. However, its original incarnations were not very appealing as a result of their not being fashionable and this has triggered Google to make this product more appealing to the market by making it more fashionable (Friedman, 2015).

A Definition of Collaborative vs Cooperative Learning Essay Example for Free

A Definition of Collaborative vs Cooperative Learning Essay I have been searching for many years for the Holy Grail of interactive learning, a distinction between collaborative and cooperative learning definitions. I am getting closer to my elusive goal all the time but I am still not completely satisfied with my perception of the two concepts. I believe my confusion arises when I look at processes associated with each concept and see some overlap or inter-concept usage. I will make a humble attempt to clarify this question by presenting my definitions and reviewing those of other authors who have helped clarify my thinking. Collaboration is a philosophy of interaction and personal lifestyle whereas cooperation is a structure of interaction designed to facilitate the accomplishment of an end product or goal. Collaborative learning (CL) is a personal philosophy, not just a classroom technique. In all situations where people come together in groups, it suggests a way of dealing with people which respects and highlights individual group members abilities and contributions. There is a sharing of authority and acceptance of responsibility among group members for the groups actions. The underlying premise of collaborative learning is based upon consensus building through cooperation by group members, in contrast to competition in which individuals best other group members. CL practitioners apply this philosophy in the classroom, at committee meetings, with community groups, within their families and generally as a way of living with and dealing with other people. Cooperative learning is defined by a set of processes which help people interact together in order to accomplish a specific goal or develop an end product which is usually content specific. It is more directive than a collaboratve system of governance and closely controlled by the teacher. While there are many mechanisms for group analysis and introspection the fundamental approach is teacher centered whereas collaborative learning is more student centered. Spencer Kagan in an article in Educational Leadership (Dec/Jan 1989/1990) provides an excellent definition of cooperative learning by looking at general structures which can be applied to any situation. His definition provides an unbrella for the work cooperative learning specialists including he Johnsons, Slavin, Cooper, Graves and Graves, Millis, etc. It follows below: The structural approach to cooperative learning is based on the creation, analysis and systematic application of structures, or content-free ways of organizing social interaction in the classroom. Structures usually involve a series of steps, with proscribed behavior at each step. An important cornerstone of the approach is the distinction between st ructures and activities. To illustrate, teachers can design many excellent cooperative activities, such as making a team mural or a quilt. Such activities almost always have a specific content-bound objective and thus cannot be used to deliver a range of academic content. Structures may be used repeatedly with almost any subject matter, at a wide range of grade levels and at various points in a lesson plan. John Myers (Cooperative Learning vol 11 #4 July 1991) points out that the dictionary definitions of collaboration, derived from its Latin root, focus on the process of working together; the root word for cooperation stresses the product of such work. Co-operative learning has largely American roots from the philosophical writings of John Dewey stressing the social nature of learning and the work on group dynamics by Kurt Lewin. Collaborative learning has British roots, based on the work of English teachers exploring ways to help students respond to literature by taking a more active role in their own learning. The cooperative learning tradition tends to use quantitative methods which look at achievement: i. e. , the product of learning. The collaborative tradition takes a more qualitative approach, analyzing student talk in response to a piece of literature or a primary source in history. Myers points out some differences between the two concepts: Supporters of co-operative learning tend to be more teacher-centered, for example when forming heterogeneous groups, structuring positive inter- dependence, and teaching co-operative skills. Collaborative learning advocates distrust structure and allow students more say if forming friendhip and interest groups. Student talk is stressed as a means for working things out. Discovery and contextural approaches are used to teach interpersonal skills. Such differences can lead to disagreements. I contend the dispute is not about research, but more about the morality of what should happen in the schools. Beliefs as to whast should happen in the schools can be viewed as a continuum of orientations toward curriculum from transmission to transaction to transmission. At one end is the transmission position. As the name suggests, the aim of this orientation is to transmit knowledge to students in the form of facts, skills and values. The transformation position at the other end of the continuum stresses personal and social change in which the person is said to be interrelated with the environment rather than having control over it. The aim of this orientation is self-actualization, personal or organizational change. Rocky Rockwood (National Teaching and Learning Forum vol 4 #6, 1995 part 1) describes the differences by acknowledging the parallels they both have in that they both use groups, both assign specific tasks, and both have the groups share and compare their procedures and conclusions in plenary class sessions. The major difference lies in the fact that cooperative deals exclusively with traditional (canonical) knowledge while collaborative ties into the social constructivist movement, asserting that both knowledge and authority of knowledge have changed dramatically in the last century. The result has been a transition from foundational (cognitive) understanding of knowledge, to a nonfoundational ground where we understand knowledge to be a social construct and learning a social process (Brufee, Collaborative learning: Higher Education, Interdependence, and the Authority of Knowledge, 1993). Rockwood states: In the ideal collaborative environment, the authority for testing and determining the appropriateness of the group product rests with, first, the small group, second, the plenary group (the whole class) and finally (but always understood to be subject to challenge and revision) the requisite knowledge community (i. e. the discipline: geography, history, biology etc. ) The concept of non- foundational knowledge challenges not only the product acquired, but also the process employed in the acquisition of foundational knowledge. Most importantly, in cooperative, the authority remains with the instructor, who retains ownership of the task, which involves either a closed or a closable (that is to say foundational) problem ( the instructor knows or can predict the answer). In collaborative, the instructoronce the task is set transfers all authority to the group. In the ideal, the groups task is always open ended. Seen from this perspective, cooperative does not empower st udents. It employs them to serve the instructors ends and produces a right or acceptable answer. Collaborative does truly empower and braves all the risks of empowerment (for example, having the group or class agree to an embarrassingly simplistic or unconvincing position or produce a solution in conflict with the instructors). Every person, Brufee holds, belongs to several interpretative or knowledge communities that share vocabularies, points of view, histories, values, conventions and interests. The job of the instructor id to help students learn to negotiate the boundaries between the communities they already belong to and the community represented by the teachers academic discipline, which the students want to join. Every knowledge community has a core of foundational knowledge that its members consider as given (but not necessarily absolute). To function independently within a knowledge community, the fledgling scholar must master enough material to become conversant with the community. Rockwood concludes: In my teaching experience, cooperative represents the best means to approach mastery of foundational knowledge. Once students become reasonably conversant, they are ready for collaborative, ready to discuss and assess,. Myers suggests use of the transaction orientation as a compromise between taking hard positions advocating either methodology. This orientation views education as a dialogue between the student and the curriculum. Students are viewed as problem solvers. Problem solving and inquiry approaches stressing cognitive skills and the ideas of Vygotsky, Piaget, Kohlberg and Bruner are linked to transaction. This perspective views teaching as a conversation in which teachers and students learn together through a process of negotiation with the curriculum to develop a shared view of the world. It is clear to me that in undertaking the exercize of defining differences between the two ideas we run the risk of polarizing the educational community into a we versus them mentality. There are so many benefits which acrue from both ideas that it would be a shame to lose any advantage gained from the student-student-teacher interactions created by both methods. We must be careful to avoid a one-size-fits-all mentality when it comes to education paradigms. As a final thought, I think it behooves teachers to educate themselves about the myriad of techniques and philosophies which create interactive environments where students take more responsibility for their own learning and that of their peers. Then it will become possible to pick and chose those methods which best fit a particular educational goal or community of learners.

Comparing A Dolls House and Oedipus Rex Essay -- comparison compare c

Comparing A Doll's House and Oedipus Rex Ibsen's drama "A Doll's House", serves as an example of the kind of issue-based drama that distinguishes Ibsen from many of his contemporaries. The play's dialogue is not poetic, but very naturalistic, and the characters are recognizable people. Given the sense of modernity which the play possesses it seems unusual to compare it to a Greek tragedy produced more than two-thousand years previously. On closer examination however, there are certain similarities between the way in which "A Doll's House" is plotted and a tragedy such as Oedipus Rex. Both "Oedipus" and "A Dolls' House" depict disastrous events that occur to two very different characters. At the start of Oedipus, we encounter a hero who is almost universally adored. Oedipus is a popular king who by the end of the play will be reduced to the lowest level possible. Classically the tragic hero began a piece as a man of high position since this made his demise all the more tragic. That the tragic centre if Ibsen's play is both female and not particularly birth is a distinct departure from the classical condition of tragedy. Ibsen has moved many concepts of the genre and placed them in a domestic setting. In order to see the way Nora can be viewed as a true tragic heroine it is useful to examine some of the concepts which Greek tragedy frequently made use of. In both plays the trouble that befalls the lead characters are due to their own actions Oedipus commits a series of huge mistakes the significance of which are not really understood until it is too late. In "A Doll's House", Nora borrows a sum of money, an action that will tear her family apart. The idea that the tragedy of a play begins with a hug... ...2-838. O'Brien, Michael J. Introduction. In Twentieth Century Interpretations of Oedipus Rex, edited by Michael J. O'Brien. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1968. Segal, Charles. Oedipus Tyrannus: Tragic Heroism and the Limits of Knowledge. New York: Twayne Publishers, 1993. Sophocles. Oedipus Rex. Transl. by F. Storr. no pag. Available http://etext.lib.virginia.edu/etcbin/browse-mixed new?tag=public&images=images/modeng&data=/texts/english/modeng/parsed&part=0&id=SopOedi "Sophocles" In Literature of the Western World, edited by Brian Wilkie and James Hurt. NewYork: Macmillan Publishing Co., 1984. Van Nortwick, Thomas. Oedipus: The Meaning of a Masculine Life. Norman, OK: University of Oklahoma Press, 1998. Watling, E. F.. Introduction. In Sophocles: The Theban Plays, translated by E. F. Watling. New York: Penguin Books, 1974.

Persuasive Advertising Essay

Advertising plays an important role in our diverse, media-saturated world. It surrounds our everyday lives. It is in everything we do, whether we are looking for a number in the phone directory, taking a ride down a road, or watching TV. According to Jamie Beckett’s article in San Francisco Chronicle, â€Å"The average U. S. adult is bombarded by 255 advertisements every day–100 on TV, 60 in magazines, 50 on the radio, and 45 in newspapers† (Beckett). More recently, Advertising Age estimated that the average American sees, hears, or reads more than 5,000 persuasive ads a day, which means that there is almost nowhere we can avoid their presence. Today, ad agencies spend more than $300 billion in the United States and $500 billion worldwide on advertising. Therefore, we can acknowledge that advertising is created in a results-oriented perspective that will increase companies’ and organizations’ profits in the forms of purchases, donations, votes, joinings, etc. This perspective can be achieved by using manipulative and persuasive techniques in advertising that would get people’s attention. These messages appear in many formats–print and electronic, verbal and visual, logical and emotional. As Stuart Hirschberg wrote in his essay â€Å"The Rhetoric of Advertising†, â€Å"The most common manipulative techniques are designed to make consumers want to consume to satisfy deep-seated human drives. In purchasing a certain product, we are offered to create ourselves, our personality, and our relationships through consumption† (Hirschberg 229). Thus, we all become the targets of this form of persuasion that uses pathos, positive images, and/or deceptive language to influence our needs, interests, and decisions. The ad from Martha Stewart Living magazine shows its readers a new Honda CR-V automobile. Also, the company at the same time introduces its new campaign called the â€Å"Leap List† to the magazine’s primary audience that mostly consists of women ages 25 to 45. This campaign encourages people to make a list of the desired things they want to accomplish before the major event happens in their lives, such as the birth of their children. As we see, the ad is mostly aimed at younger consumers of the magazine who are looking for a better appearance of the car and new opportunities in their lives. The company offers to achieve these things with its new CR-V automobiles by using some of the aforementioned influential techniques, such as pathos, visual arts, deceptive claims, and weasel words in order to get viewers’ attention, establish credibility and trust, stimulate desires for the product, and the most important, motivate the audience to buy it. Pathos is the most powerful and effective tool in advertising. As stated by Hirschberg, â€Å"The emotional appeals in ads function exactly the way assumptions about value do in the written arguments. They supply the unstated major premise that supplies a rationale to persuade an audience that a particular product will meet one or another of several different kinds of needs† (Hirschberg 229). Due to the fact that human beings are initially emotional creatures who are more likely to be persuaded by emotions and feelings, and then rational by thinking and reacting, advertisers use both positive and negative emotional appeals to force and influence our minds. One of the ubiquitous emotional appeals in advertising is the use of the â€Å"you† word, which is supposed to address the message to each individual. In its ad, Honda uses the â€Å"you† word five times by making the ad more personalized and stressing consumers’ personal benefits from purchasing the company’s new car. In my opinion, Honda evokes positive as well as negative emotional appeals in its ad. There is an orange, bold title in the ad that says Before I have kids I want to and then there is an illustrated list of ten goals. It includes flying a plane, rock climbing, skyaking, sailing, running a marathon, learning to scuba, mountain-cycling, learning to pick the banjo, marching in a Mardi Gras parade, and taking up archery. As the viewer, I can say that this list catches my eyes because the goals in the ad are interesting and they make me feel enthusiastic and excited. In my opinion, Honda demonstrates our freedom and variety of opportunities that we can achieve by doing the things that we enjoy and like. After reading and seeing these examples, the audience starts to visualize its own desires and the ways of achieving their personal goals. The ad makes us feel motivated and excited about pursuing our dreams and wishes. On the other hand, the company persuades its readers to think and feel guilty of wasting their time and not achieving the things they want the most. That is why the company offers its all-new, 31-mpg-highway Honda CR-V that would deliver the potential buyers to wherever they want to go and whatever things they want to accomplish. In our modern world of technologies and computers, advertisers have recourse to artistic design, computer graphics, high-tech artistry, special effects, digital sounds, and computer animation that can help them to get various kinds of viewers’ attention. A study made by the University of Georgia has found that exposure to visual art in advertising, even if the exposure is fleeting, makes consumers evaluate products more positively. According to Henrik Hagtvedt, the artist and one of the researchers of this study, â€Å"Visual arts have historically been used as a tool for persuasion. It has been used to sell everything from religion to politics to spaghetti sauce to the artist’s image† (Hagtvedt). The same strategy can be observed in the Honda CR-V automobile ad that consists of many bright, positive images and bright colors. The color of the presented car is shiny Metallic Silver that typifies elegance, patience, modesty, and reliability. According to Pat Bertram’s article â€Å"What the Color of Your Car Says About You†, â€Å"People who drive silver vehicles have above average confidence about the course of their lives, and they also have consistent mood† (Bertram). Besides, this color is unisex and suits both females and males. Another visual attention-getting feature in the ad is tinted car windows. What is this for? In my opinion, advertisers make our eyes focused on the car itself rather than the interior or background and they try to accentuate the look of the vehicle. The tinted car implies the feeling of security and privacy that is becoming very popular in the modern society. Also, the direction of the car heading towards the illustrations of the goals from the Leap List emphasizes the company’s statement of helping viewers to achieve their aspirations. Another widespread element of reaching and influencing the audience is the use of weasel words and ambiguous language. Asking personal questions in ads shows us one of the deceptive techniques in language used in advertising. The question used in the Honda CR-V ad leaves its readers wondering about the answer. â€Å"What are you waiting for? † asks the ad, the question that viewers usually cannot answer. The tactic of asking the rhetorical question provokes curiosity and creates interests that make people think, desire, and visualize themselves having the product. Another kind of common deception in ads is the use of weasel words. The frequency of using the weasel words can be observed not only in politics but in advertising as well. According to Hirschberg, â€Å"Of all the techniques advertisers use to influence what people believe and how they spend their money, none is more basic than the use of so-called weasel words that retract the meaning of the words they are next to just as a weasel sucks the meat out of egg† (Hirschberg 232). As the target audience, we repeatedly see, read, or hear such weasel words as helps, free, virtually, like, new, as much as, faster, or better. These ambiguous words allow persuaders to say something without really saying anything and make us believe in the importance of purchasing their products. The ad in Martha Stewart Living magazine states that the company’s new technologically advanced, up-for-almost-anything new Honda CR-V automobile was built to help us check off every last item from our leap lists. By using the word â€Å"helps†, Honda offers a solution and aid to the consumers’ problems, but in reality the company promises nothing really concrete. So the word â€Å"helps† lets the companies escape from its supposed promises. At first sight, advertising seems to be relatively simple in structure, format, and availability, but its content and depth is complex. Hirschberg said, â€Å"Whether ads are presented as sources of information enabling the consumer to make educated choices between products or aim at offering memorable images or witty, thoughtful, or poetic copy, the underlying intent of all advertising is to persuade the specific audience† (Hirschberg 227). After reading â€Å"The Rhetoric of Advertising†, I learned that pathos is a very powerful and influential approach in advertising. I also started to analyze the details used in ads because all of them have different purposes. It is very helpful to know the techniques advertisers use to get our attention as well as the ways they apply the language and visualization. Personally, I started to pay more attention to colors that advertisers use in ads because each of these colors has its own definition and characteristic that can influence our perceptions of the images. As we may observe, advertisers do not waste any inch of the ad space on adding unnecessary information, but they also do not provide all specifics and features about their products. That is why, as the primary audience, we should be more skeptical and questionable of what we see and want to buy. In the ad created by Honda, we can see pathos, bright images, and claims that can attract the potential buyers’ attention. John O’Toole, the former president of the American Association of Advertising Agencies, believed that the consumers should be at the center of the process, and that the only kind of language either verbal or nonverbal effectively persuades the consumers as an individual. As discussed earlier, disclosing people’s desires and making the personalized ad makes this Honda ad from Martha Stewart Living magazine more attractive and memorable to the viewers. Advertisers also used the persuasive language that we can observe in the ad in the forms of weasel words and question claims. Overall, I found this ad well made and interesting to analyze because it consists of different influential and persuasive techniques that we can determine after reading Stuart Hirschberg’s essay â€Å"The Rhetoric of Advertising. †

Kellogg Case Study Essay

Qualitative research establishes a conversation with consumers. It prompts consumer reaction to, for example, a new product idea and helps researchers understand what they think of it, how it makes them feel, why they find it interesting or not. Qualitative research may be obtained through focus groups, where a  moderator captures feedback from a group of six or seven  consumers to the ideas shown to them. Those ideas may take  the format of drawings or having new food prototypes to taste. Quantitative research may use questionnaires administered to large numbers of respondents. This allows statistical analysis, such as the calculation of a mean score or percentages. It aims to give a representative picture of what consumers think of a new product idea or a new (real) food. It may involve the use of scales, so numbers get associated with a particular meaning – for  example, on a evaluation scale of 1 to 7, where 1 means ‘very poor’ and 7 means ‘excel lent’. Crucially those numbers need to be interpreted to enable the business to understand the  consumer’s overall response. In addition, Kellogg’s used secondary research which is existing research that has already been collected by other organisations. Sources of secondary data include books, journals, the internet and government statistics. Market research agencies collect a range of data which they process and use to provide organisations like Kellogg’s with research. The benefits of secondary research are that it is quicker and often less expensive than primary, although it may not always be completely related to the needs of a specific project. Information gathering –  discovery to selection For Kellogg’s, the order in which the information is gathered is as important as the type of information being gathered. In order to develop the new Crunchy Nut Bites, Kellogg’s undertook four distinct stages of research. Stage 1: Discovery Initial research aimed to identify a set of new food ideas that would be  suitable for developing a new Crunchy Nut product. Secondary research from Mintel and Datamonitor was used to  find out about innovation trends in the cereal market. It was also used to find out about new products, flavours and foods from around the world. Food developers at Kellogg’s used this  information to come up with a number of new food ideas. Focus groups were used to provide qualitative research. These were used to show consumers the new food ideas in the form of a number of different (real) food prototypes, including a mini crispy lattice product and a nutty triangle. The focus groups captured the attitudes and feelings of consumers towards the new foods. This primary research helped Kellogg’s to find out how new product suggestions could be developed and still fit in with the Crunchy Nut brand. It helped Kellogg’s to establish what consumers were looking for in terms of potential new flavours and textures. The results allowed Kellogg’s to discard some ideas. Other ideas were appealing for consumers but needed refining and further development. At the end of this stage, Kellogg’s had a number of new food ideas that all seemed to appeal to consumers. Stage 2: Selecting the best idea This stage aimed to select the best idea arising from the stage 1 research. Kellogg’s put the ideas from the focus group on boards. The boards had pictures showing product ideas and a description of what the new product would be like. These boards were then shown to a large group of representative consumers in a  quantitative survey. They were asked to rate those ideas against a number of scales, so Kellogg’s could identify which product ideas consumers liked best or disliked. The quantitative data created specific statistical information that indicated that a new Crunchy Nut Bites idea was perceived as the most appealing amongst all the ideas tested. †¢ It established what proportion of people liked the new product idea enough to buy it. †¢ It also identified those product ideas that had the best or least sales potential. Information gathering –  development to launch Stage 3: Crafting the idea into a complete new product Once the best idea had been selected from stage 2, Kellogg’s needed to make this idea become a real product. The Crunchy Nut Bites food prototype recipe was refined using the feedback from another qualitative and quantitative survey. The qualitative research helped Kellogg’s food technologists to explore the taste and texture of the new food idea in more detail. Kellogg’s needed to understand the ‘eating experience’ of the consumer before a decision could be made about how to develop the recipe in more detail. Following this stage, four product recipes were developed and these prototypes were then tested with representative groups of consumers in a quantitative survey to  see which product consumers preferred. This enabled Kellogg’s to select the best one. Also, at this stage, the pack design for the new Crunchy Nut Bites was developed. Several designs were developed aimed at giving the new product the same look and feel as the rest of the Crunchy Nut family. The packaging designs were tested with  consumers, which enabled Kellogg’s to select the final packaging design for Crunchy Nut Bites Stage 4: Forecasting sales for the new Crunchy Nut Bites At Kellogg’s, every product has to undergo one final test prior to a new product launch. This is called the ‘In Home Usage Test’. The consumers are given the product to try for several days and this enables Kellogg’s to capture how consumers interact with the product for the first time. At the end of the trial, consumers complete a report on what they thought of the food in the form of a questionnaire. This final survey measures how appealing the new product is to consumers and how likely they would be to buy it in real life. The data collected also helped to calculate a sales forecast for the new product for the first and second year in market. The forecast was used by the finance department to set budgets, organise the supply chain and to schedule food production. Once the data  was analysed and the product concept tested, Kellogg’s was able to make the strategic decision to go ahead with the new product. Production could then take place. Conclusion Kellogg’s used market research throughout the whole development process for a new product for the Crunchy Nut range, from the initial idea to the planning of production and delivery. During the earlier stages of research, consumer responses helped Kellogg’s to explore lots of different ideas in an open way. It then crafted some ideas in more detail and screened those ideas with consumers to select the one which seemed to have the highest appeal. The idea became real by testing several recipes, refining the food prototype selected and developing the design for packaging. Once the food and packaging elements for the new product had been developed, the whole product was tested with consumers to ensure it met their needs. The data also provided a sales forecast to predict the first two years of sales of Crunchy Nut Bites. Crunchy Nut Bites has extended the Crunchy Nut family of products. In doing so it has brought new consumers to the brand and  increased its consumption. Kellogg’s launched Crunchy Nut Bites in September 2008. Sales data shows it was one of the best  performing brands to launch in the breakfast cereal category with a sales value of  £6.9 million in its first full year of sales.* This illustrates that the detailed market research undertaken during the planning stages was valuable. It helped to ensure that the product extension hit the spot with consumers straight away.

The Identity of Frederick Douglass essays

The Identity of Frederick Douglass essays Slavery was perhaps one of the most appalling tragedies in the history of the United States of America. To tell the people of the terrible facts, runaway slaves wrote their accounts of slavery down on paper and published it for the nation to read. Frederick Douglass and Harriet Jacobs were just two of the many slaves who did this. Each of the slaves had different experiences with slavery, but their narratives have one thing in common; they tell the tale of the abominable institution of slavery and the adverse effect it had on their lives. The purpose of this paper is to give an extensive look at the experience of Frederick Douglass as a male slave and compared it to Harriet A. Jacobs experience as a female slave. Frederick Douglass was a successful abolitionist who changed Americas views of slavery through his writings and actions. He grew up as a slave and experienced all of the hardships, such as whippings, scarce meals, and other forms of abuse. Douglass provided a powerful voice for slaves during this period of American history and he is still honored today for his contributions to the fight against racial injustice. Fredericks life as a slave had the greatest impact on his writings. Due to his personal experience with slavery, he was able to channel and develop the necessary emotions and experiences for him to become a successful abolitionist writer and reach the American people. Frederick Douglass Narrative of the Life of Frederick Douglass, was an autobiography written about his experiences both during and following his life as a slave. The narrative is Douglass tool for establishing himself as an abolitionist leader as well as teaching a varied audience about the reality of slave. I n his narrative, Douglass wrote the complete story of his wretched life as a slave and his strive to obtain freedom. The main motivational force behind his character was to make it through another day so that so...

Search IP Address With a PHP Script

Search IP Address' With a PHP Script Retrieving the users IP address is actually much simpler than you might think, and it can be done in a single line of PHP code. What the PHP script you see below does is finds the IP address of a user and then posts the address on the page that holds the PHP code. In other words, any user who visits the page will be able to see their own IP address listed there. Note:  The way this PHP script is written here does not log any IP addresses nor does it show a user anyone elses IP address - just their own. "What's My IP" PHP Script To return  the IP address of the person visiting your site, use this line: To retrieve the users IP address and then echo its value back to the user, you can use this example: Note: This is generally accurate but will not work as intended if the user is accessing your website behind a proxy. This is because the proxys IP address will be shown instead of the users true address. Test the IP Address If youre not sure that the script is working, there are numerous websites you can visit to get some other perspectives on what your IP address is being reported as. For example, after you implement the code from above, load the page and record the IP address thats given for your device. WhatsMyIP.org or IP Chicken are good places to check to see if the same IP address is recorded there.

Check point Assignment Example | Topics and Well Written Essays - 250 words - 1

Check point - Assignment Example iabetes risk factors include: overweight; people over the age of 45 years; family history with diabetes; higher blood sugar levels; high blood pressure; abnormal lipid levels; body inactivity (lack of exercise); blood vessel problems that affect the brain, heart and legs; and individuals with polycystic ovary syndrome (Sjà ¶strà ¶m et. al, 2006). If an individual discovers that they I have any of the above items, they are advised to seek medical attention. Diabetes disease is common with over age people (above 45 years) and obese individuals (Simmons, Thompson & Volklander, 2001). Some lifestyles also increase chances of contracting the disease. The disease affects the economy negatively since a lot of resources are used in treating the disease. Individuals are also rendered inactive hence can’t participate in their economy-developing activities. This health problem also affects their social life. Worldwide, more than 380 million people are affected by

Adding value through marketing Essay Example | Topics and Well Written Essays - 1500 words

Adding value through marketing - Essay Example In today’s world, consumers are being bombarded with a multitude of products and services with the entailing cacophony of messages that vie for attention. The result is an increasing confusion and indifference on the part of the buying publicEvaluate the extent to which a sustainable and green approach to marketing can add positively to the bottom line in an age of consumer confusion and possible indifference. In today’s world, consumers are being bombarded with a multitude of products and services with the entailing cacophony of messages that vie for attention. The result is an increasing confusion and indifference on the part of the buying public. This can breed consumer discontent that, in itself, is becoming increasingly difficult to address. According to Kaptan (2003), if this confusion, indifference and discontent are not dealt with successfully, any relief created will be transitory and that later on new symptomatic issues and complaints would arise. (p. 45) Ther e is, hence, a need to introduce products and services and build brands that aim to rise above the rest. This objective is best served by adopting sustainable and green approach to marketing. The Concepts Essentially, green marketing is the holistic marketing concept wherein production, marketing consumption and disposal of products and services happen in a manner that is less detrimental to the environment, especially with growing awareness and consideration to prominent environmental issues like global warming, non-biodegradable solid waste, harmful impact of pollutants, and so forth. (Chandrasekar 2009, p458) Sustainability follows and reinforces the same principle, and is characterized by activities that seek to change existing framework in favour of sustainability. (Saren et al., p205) Pursing this strategy is significant to consumers for several reasons. The most important of these include: its contribution to the consumer’s â€Å"empowerment† since it allows the consumer to make a difference by using â€Å"green† products and services; and, it provides credibility since sustainability related claims can make consumers believe and trust in the product. (Ottman 2011, p110) The gist of the benefits of sustainable and green marketing is that their associations with the positive impact to environment provides a product or brand a mantle of uniqueness and responsibility that adds value in the eyes of the buyers. Successful sustainable and green campaigns include the Levi’s recently launched Eco line of 100 percent organic cotton jeans; Wal-Mart’s â€Å"Green† push consisted of diverse initiatives such as reducing energy waste, opening green supercenters, stocking more organic products, and working with suppliers to get them on board as well. (Hawkins & Mathersbaugh 2010, p102) Ottman emphasized that sustainable and â€Å"green† products offer tangible and direct benefits that are actually meaningful and importa nt to a number of consumers. (p110) Making a Difference The principles at work here is that green products can rise above the din of commerce that are peppered with superficial solutions to individual needs. Slater pointed to the social dilemma that emerges as a consequence. In his view, the production of more goods and services that provide false satisfactions to human needs in greedy pursuit for profit contribute to the increasing disorganization, disorientation and confusion not just with regards to their needs but also their identities. (p126) In the past, marketing and advertising could have gotten away with it with what Slater called as: an innumerable series of images are forced upon the individual, like mirrors, seemingly empathetic and totally credible, which bring their secrets to the surface and display them there. In these images, people are continually shown the unfulfilled aspects of their existence. The illusion ingratiates itself, promising satisfaction; it reads des ires in one’s eyes, and brings them to the surface of commodity. (p126) The problem now is that consumers have been satiated with these messages and strategies. This and the crass materialism had not satisfied many people’s innermost desires. (Sattar 1992, p. 41) One may say that, today, the average buyer is both aware and confused about the way products are pandered to him. Slater

Personal reflection Assignment Example | Topics and Well Written Essays - 2750 words

Personal reflection - Assignment Example I believe that this form of conceptual learning is not only essential for personal development but is also an area of interest. Personal reflection in general context highlights the overall experience of an individual while working with a group. There are small experiences gathered by an individual in this journey that helps one to restructure their set of values or attitudes. The essay has been divided into four sections which are closely related to one another. Firstly group formation or development will be outlined followed by an approach of conflict management. This particular essay shall encompass importance of leadership role and probable consequences in its absence within a group. The next section of this essay will outline the learning outcomes of this assignment and ways in which it could be implemented in real life scenario. Final section of this essay consists of two main parts such as identifying effects that a conflict can have on an organization and most suitable leader ship approach for handling such conflicts. Conclusion of the essay will include summary remarks of the entire personal experience. While discussing on various aspects of group formation I have used many sources such as consulting my colleagues, going through notes in my diary and even thinking on my personal reflections. I have not highlighted specifically my sources of data and have followed a narrative approach so as to ensure that readers can relate closely with reality. The model portrayed by Tuckman in context of group development briefly outlines four important stages. I shall describe my personal experience which has a strong correlation with the four stages of group development. The model has been elaborated further in figure1. As per figure1, forming stage can be described as one during which bond is established amongst team members. Team members tend to be highly dependent on

Recruitment The Process Of Searching The Candidates Commerce Essay

Recruitment The Process Of Searching The Candidates Commerce Essay According to Edwin B. Flippo, Recruitment is the process of searching the candidates for employment and stimulating them to apply for jobs in the organization. Recruitment is the activity that links the employers and the job seekers. A few definitions of recruitment are: A process of finding and attracting capable applicants for employment. The process begins when new recruits are sought and ends when their applications are submitted. The result is a pool of applications from which new employees are selected. It is the process to discover sources of manpower to meet the requirement of staffing schedule and to employ effective measures for attracting that manpower in adequate numbers to facilitate effective selection of an efficient working force. Recruitment of candidates is the function preceding the selection, which helps create a pool of prospective employees for the organization so that the management can select the right candidate for the right job from this pool. The main objective of the recruitment process is to expedite the selection process. Recruitment is a continuous process whereby the firm attempts to develop a pool of qualified applicants for the future human resources needs even though specific vacancies do not exist. Usually, the recruitment process starts when a manger initiates an employee requisition for a specific vacancy or an anticipated vacancy. Objectives of the study The purpose of this paper is to examine the employed jobseekers perceptions and behaviors of third-party online recruitment technology adoption in Bangladesh. There are two objective of this study: General Objective: To analyze the present online/web based recruitment selection of Bangladesh. Specific Objectives: To determine the steps involved with online recruitment selection process processes. To offer a guide to find out online recruitment selection process to job searcher companies job seekers. Show how this activities relate with the organization overall strategy and objective. To determine the organizational convenience regarding the online recruitment practices. To identify the candidates perception about online recruitment practices. Methodology Theoretically speaking, online Recruitment and Selection are two separated functions. Recruitment deals with the forming a pool of applicants for a particular job, whereas Selection deals with finding the best one of the lot. There are two methods: Primary Data: In the primary source, data are being collected directly from some multinational company like; AKTEL Mobile Company, GP (Grameen Phone) Mobile Company, British American Tobacco Bangladesh and much more. Secondary Data: In the secondary source, different textbooks and journals relating to the theoretical frame work of the project was accessed to define and to determine Online Recruitment Selection Process. Moreover, annual reports, company projects profile, related preserved data, catalogs and also from the Internet. Limitations No proper information about organization recruitment selection interview. The Multinational Company has many secrete policies for the organization which is very much related with recruitment selection process they were not interested to prove that information. Some information presented in this report may be biased, as people tend to avoid their own limitation regarding their job and to hold other departments responsible for drawbacks of their own. Moreover, some information was withheld to preserve privacy of the company. So, they cant give the exact information always. This report is prepared totally based on secondary information so it cannot represent itself as a actual practices of online recruitment practices for the organization. Objectives of Recruitment Selection To attract people with multi-dimensional skills and experience that suits the present and future organizational strategies. To induct outsiders with a new perspective to lead the company. To infuse fresh blood at all levels of the organization. To develop an organizational culture that attracts competent people to the company. To search or head hunt people whose skills fit the companys values. To devise methodologies for assessing psychological traits To seek non-conventional development grounds for talent. To search for talent globally and not just within the company. To design entry pay that competes on quality but not on quantum. To anticipate and find people for positions that does not exist yet. Online Recruitment Selection Organizations first started using computers as a recruiting tool by advertising jobs on a bulletin board service from which prospective applicants would contact the company. Then some companies began to take e-mail applications. Now some employers are not only posting jobs and accepting resumes and cover letters on-line but also are conducting employment interviews on-line. Advantages for such Internet recruiting by employers include: Reaching more applicants. Having lower costs and faster response time frames. Tapping an applicant pool conversant with the Net. Employers often begin the Internet search process by establishing an organization website and listing jobs on it. Alternatively, companies with a web page that specializes in posting job listings (an Internet job service)-much like the electronic bulletin board of days gone by-can be used by job seekers. Finally, online employment agencies can be used to post jobs and find applicants on the Net. One advantage of Internet recruiting is that it may improve the chances of contacting passive job seekers-those people who are not actively seeking work. Listing at popular job-search Internet sites is a good way to attract such browsing high-tech workers.27 Indeed, recent surveys show that about 37% of companies now use the Net for recruiting, and the rate is increasing rapidly. Alongside the long-term growth in both temporary and permanent recruitment, there has been an explosion in online advertising. A generation ago the print medias dominance in advertising looked unchallengeable but the emergence of the internet, the rise of job sites, the low cost and speed of advertising online, and companies use of their own websites has challenged that position. In 2006 recruitment advertising in print generated a total of  £1.168 billion in revenues (down 13 per cent for the year) with online advertising worth  £200.5 million (up 27 per cent).14 In a world in which 62 per cent of all UK adults are online, 50 per cent of internet users go online each day and there are 12 million online job seekers in UK, the web is an increasingly important way of connecting with potential employees. As a result of this: 65 per cent of FTSE 100 companies use the internet to recruit candidates. 78 per cent of recruitment companies advertise job vacancies online. UK job sites currently receive around 40 million visits per month. Monster.co.uk alone has over two million CVs on its website. Developing country like Bangladesh, also use online recruitment. About 77 per cent multinational company use the online recruitment now. Bangladeshi website like job1, jobbd, and many other website is popular for jobseeker. The internet is also blurring the old, neat divisions between advertisers and recruiters. Websites are taking on some traditional recruitment functions, particularly where employers are looking to fill low-skilled jobs at minimum cost, while both employers and recruitment companies are investing in their online capability as a way of connecting directly with potential applicants. Purpose of Online recruitment and selection The buzzword and the latest trends in recruitment is the E Recruitment. Also known as Online recruitment, it is the use of technology or the web based tools to assist the recruitment process. The tool can be a job website like naukri.com, joba1.com the organizations corporate web site or its own intranet. Many big and small organizations are using Internet as a source of recruitment. They advertise job vacancies through worldwide web. The job seekers send their applications or curriculum vitae (CV) through an e-mail using the Internet. Alternatively job seekers place their CVs in worldwide web, which can be drawn by prospective employees depending upon their requirements. Process of bringing the prospective employee employer to stimulate / encourage the employee to apply for the job. Determine the present and future online requirements of organization in conjunction with its personal- planning and job analysis activities. Increase organizational individual effectiveness. Increases the pool of job candidates at minimum cost. To search for talents globally not within the organization. The necessities of online recruitment are Low cost. No intermediaries. Reduction in time for recruitment. Recruitment of right type of people. Efficiency of recruitment process. Efficiency gains for the HR dept Drastic reduction in overall cycle time for recruitment from inviting applications to recruitment. Reduction in the time for data entry and processing the raw data. Reduction in time from the traditional manual communication modes to the web based automation. Economies of scale in advertising spend Reduced advertising spend from fewer and smaller adverts. Reduced need for advertising in the local dailies. Saving in storage space for receiving applications and scrutiny. HR staff carrying out higher value activities, for example workforce planning. Less HR staff time spent on basic recruitment tasks. Completely transparent and fool proof system with minimal manual intervention Easy handling of huge volume of data maintenance of confidentiality. Final master database handed over along with an archival of the images for future reference. Online recruitment is not expensive. By saving on time, design and print costs and targeting precisely the best sites for the best candidates, online recruitment is a very cost-effective option. Advertising online opens up a much wider candidate pool than advertising in print. This gives you a much better chance of finding the right candidate for the job Improved ability to target specific audience. Huge saving in printing and postage costs. Cost of placing the job postings. Distribution of postings. Absence of middleman. Resume management. Quality of candidates. Quality of service. Less paperwork. Convenience. Speed. Benefits to the applicant 24/7 access via the Internet with support available through local libraries at no cost to the applicant Online status update in the website. Online redress of queries No need to contact departments in person/phone. Application packs and job details are available online and job applications can be submitted online, thereby enabling a process that is not dependent on postal systems. Functions regarding online Recruitment Selection It is extremely important that HR managers find employees quickly to fill vacancies because otherwise the companies that they represent risk losing a lot of money. So what should HR managers do to find employees quickly and effectively? The answer to this question is easy for the companies that have embraced Internet job sites. Job ads can be posted on the Internet literally within 5 10 minutes: The Internet has increased the speed by which job ads can be posted for job seekers. It is now possible to post a job ad which can be displayed to thousands of job seekers within minutes. Looking through ads is facilitated by key word searches that enable job seekers to find the job ads that are of interest to them, rather than having to wade through pages of job ads in the newspaper. Traditional methods have required for a job ad to be carefully prepared and formatted, keeping in mind that it should be short and to the point because of cost considerations. This has required for companies to prepare job descriptions that are described in brief. The result of short job descriptions can be catastrophic for HR Managers, because such ads often attract the wrong type of candidates. An inappropriate job ad can result either in a flood of resumes from unqualified candidates or in a complete lack of CVs. Either outcome requires additional work from the HR Manager. Internet job ads do not have the space limitations of print job ads. The benefit for HR Managers is that they can now use longer job description that fully describe the company, company location, the job requirements and the working conditions offered. Some Internet job sites can even prepare company presentations in order for job seekers to get a better taste for the company and its culture. This has changed the traditional approach of HR Managers in preparing job ads. In effect HR Managers pass on some of the prescreening to the candidates themselves who are better able to decide whether they meet the job requirements and equally important, candidates can better decide whether they wish to work for the company in question as described in the company presentation. The result is a higher response rate to Internet job offers in comparison to candidates who respond to print advertisements by candidates who fully meet job requirements. This is a win situation for the HR Manager and the job seeker. The Internet enables HR Managers to instantly locate the employees that it seeks: Many Internet job sites also have candidate databases that companies can use to fill vacancies instantly. These databases can usually be searched through by key word searches and sorted by industry, location and other criteria. Such searches are facilitated by the fact that most candidates publish their minimal salary expectations which is very helpful for employers in determining candidate suitability for an opening. There are even some firms that enable employers to use their database free of charge, charging employers a percentage of each hires salary. Potential candidates can submit their job details to the CV database instantly using online forms that they fill out and send to the web sites database. Internet job sites ensure that their database is current by deleting submissions older than three months. Candidates that want their job details to be posted for longer periods must update their CV periodically. Job seekers all over the world have the same instant access to all data: The Internet enables for job advertisements to be accessed instantly by job seekers all over the world. This information is accessible to all job seekers regardless whether they live in Chicago or Jakarta. This has revolutionized recruitment, because for the first time it is possible to find candidates anywhere in the world without paying any extra charges. The only possible additional charge for companies is for relocation for hired candidates who live in other locations. Filling certain positions increasingly requires for HR Managers to search outside the company location. The revolutionary transformations taking place due to changing technology requires for companies to hire employees with knowledge of technology that did not even exist several years ago. Finding the ideal candidate for such difficult positions to fill makes it more than worth it to pay for relocation charges. The savings accrued through the use of Internet job sites will more than make up for additional costs suc h as moving expenses. In addition, attracting skilled and experienced employees from outside the firm will allow the employer to save considerable sums that would otherwise have been required for training. Moreover, the company would not be wasting these training funds on potentially unproductive employees, because they would have already been weeded out by the former employer. The advent of Internet jobs sites has made recruitment an increasingly faster, more effective and efficient process. These new digital corporations make it possible for traditionally expensive newspaper advertisements to be replaced by digital ads that are many times less expensive than their printed counterparts. The popularity of this medium is on the rise, because access to this information is free of charge to job seekers who can efficiently and conveniently browse through job ads any time of day they desire. Employers are no longer limited by space considerations and can include much more about the job offered in their ads than could be done in the newspaper model. All this can be done instantly with just a click of the mouse. How the Online Recruitment Selection Work Online recruitment and selection, e-recruitment and selection, or web based recruitment and selection is the use of online technology to attract candidates and aid the recruitment process. What this usually means is the use of a companys own website, a third-party job site or job board, a CV database or search engine marketing to fill vacancies. Careers websites Or Companys own website: Research suggests that the careers area of a company website is the second most visited area after the home page. People are always looking for careers opportunities so the use of a companys own website as an online recruitment resource is now common practice for many. Indeed, some companies integrate their careers sites to manage the entire recruitment process. Candidates not only apply for jobs via the website but these job applications are pushed through an online HR back-end where HR can monitor, rate and track applications, conduct psychometric tests, screen out unsuitable candidates and, in some cases, even set up interviews. Job sites and job boards: Most employers who have invested in any form of online recruitment will, at some time or another, use third-party job sites and job boards as part of their online recruitment strategy. Job sites and job boards are websites that advertise large numbers of job vacancies from many different recruitment agencies and employers. CV Databases: A CV database is another important product in online recruitment. Candidates can upload their CVs to the CV database and these CVs are then released to recruitment agencies and employers to view and purchase. There are a number of dedicated stand-alone CV database providers, but many job sites and job boards offer access to CV databases as an additional service to basic vacancy advertising. Search Engine Marketing: Search Engine Marketing is slowly becoming another element of online recruitment for employers. Search engine marketing for online recruitment advertising generally involves utilizing Per-Per-Click advertising on search engines such as Google, Yahoo and MSN to drive potential candidates to careers websites. However, search engine marketing for recruitment does require some specialist knowledge and largely remains the preserve of larger companies and recruitment consultancies. Smaller employers will generally only come into contact with search engine marketing when they engage an online recruiter. Online recruiters: Online recruiters are much like other recruitment agencies: they work with you to create a job specification, look after the advertising, screen applicants and provide you with a shortlist of the best. Unlike recruitment agencies, however, their sourcing techniques are all online. They advertise jobs on job boards, scour CV databases for candidates, and utilize social networks and search engines as recruitment tools. And, typically, they charge a flat fee for their service rather than a percentage of salary. Social Networking: Social networks like Facebook, MySpace, Bebo and professional networks like Linkedin offer employers another way of reaching potential employees. For many employers, their pages on social networks are often simply duplications of their careers websites. However, some companies are using recommend a friend and referral programs to encourage their current employees to promote vacancies to their friends on social networks. Again, however, using social networks to recruit can be resource-heavy and in the current candidate-rich market, it may be more work that it is worth. As you can see, online recruitment covers a wide range of activities in the digital media space. Obviously, success rests with choosing the most effective channel. In an ideal world you could use all of these channels. Realistically, there is seldom enough time for that. With this in mind, we would encourage smaller employers to use job sites and job boards as a starting point in online recruitment. Job boards offer the most cost effective and, perhaps more importantly for small and medium-sized companies, the most time-effective method of recruiting online. There is lots of online jobs website in Bangladesh. Like bdjobs, jobsa1, prothom-alojobs, jobsbangladesh, deshijob, apnarjob, jobsbd and much more. HR department of any company or job seeker search employee or job resume in this site. There are some steps we can follow for online search. They areà ¢Ã¢â€š ¬Ã‚ ¦.. Online Jobs Website C.V Sorting Written Test Interview Other Test Final Selection C.V of new jobseeker: What the HR department of any company do: Every company has a different set of criteria and HR Portal tailors its services and products to meet individual needs. 7.4.3.1 First and foremost, you need to establish what you want. There are three main points of entry into the market: 7.4.3.1.1 Media Buying: This is where you simply seek someone to place your adverts on the right job sites and negotiate the media rates. Sounds easy but in fact it can be a hit and miss affair if your adviser doesnt know the market particularly well. 7.4.3.1.2 Beware: There is a right and wrong way to buy online media advertising. Theres a world of difference between posting your ads to the sites you think are right (because youve heard of them or their name sounds OK) and posting to sites you know are right (because hard quantitative data has proven they yield the best candidates for given jobs). HR Portal has been gathering this hard data for years and updates it daily. It is based on how many candidates respond to each vacancy from each job site. They are now also measuring candidate quality by job site. After all, its better to target a smaller site that will yield a handful of suitable candidates than a bigger player that throws you hundreds of unsuitable people. 7.4.3.1.3 And theres more As a major player in media buying in its own right, HR Portal enjoys economies of scale with the job sites. These cost savings are handed on to its clients, enabling them to buy online media at a far reduced rate than they could achieve alone. 7.4.3.2 Media Buying with Pre-Selection/Sorting: It is advisable to supplement your intelligent media buying with a quick, effective candidate handling process. This way, the true benefits of online recruitment will be realized. A good Application Service Provider will develop and tailor such a programmed to your business: dont just accept the cheapest programmed it is unlikely to be flexible. Make sure it meets your needs. Insist it is tailored to your business and check there will be strong support to get it up and running and maintained. HR Portal is very service and support orientated: experience has shown that partnerships with its clients are far more fruitful than just selling and leaving. Furthermore, HR Portal finds that over time its clients needs change: it is far easier to accommodate any updates and upgrades within an on-going relationship. 7.4.3.3 The Full Monty: Well not literally as in the film, but an impressive display of skills and expertise nevertheless. HR Portal can take a job on from scratch: build the website, develop the candidate assessment and management software, identify the best job sites and post ads to them. By now you should feel more confident about venturing online to recruit staff. Once youve tried it out, youll be unlikely to revert to print-only advertising. Online recruitment can offer so much more in terms of value, efficiency and effectiveness. It is the ultimate in flexible and responsive job advertising. But remember, if a jobs worth advertising, its worth advertising properly. Take time to research your options. Talk to some professionals in the marketplace and go for someone who can prove they have the right combination of media knowledge, buying power and software skills. Finally, make sure they will take time to understand your needs so you can invest in a partnership rather than a simple buyer/seller agreement. 7.4.4 Tips for applying for a position online: Fully research the companys website. Test out the consumer experience on the website, to find out how that works. Dont be rushed to complete the application online in one go. Print out pages if you need more time to complete them. Take time to understand the approach. If possible, complete the form in an environment where you can concentrate. Answer all answers as honestly as possible. You will be asked about the answers you put in the online application in a later interview. Do searches for the company on the web. Get as much independent background information about the company as possible. Having completed the application once, dont fill it out again. This will produce duplicate applications, and will cause embarrassment for you. Make sure the email address you supply is one you check regularly, as employers will want to get back to you and will want a quick response. Write down user name and passwords for graduate websites for future identification. Make sure you have your CV in electronic format. This will save time, as most websites will ask you to upload your CV, and you can cut and paste it into the application form. Before submitting your form, double check you have answered all the questions you intended to, and have not left any gaps. Problems of online recruitment and selection While you may wonder how too many candidates applying for your job could ever count as a disadvantage, it is a fact that dealing with inappropriate, irrelevant and bad candidates is the bugbear of many a HR manager. Candidate spam can waste a lot of time. However, with a bit of thought about what job site you use, how you write your job description and using candidate screening and filtering tools on job boards, it is possible to reduce the number irrelevant applicants. Thats right. Online recruitment wont always work. Not every job vacancy you post can or will be filled online. There will always be difficult-to-fill jobs that can only be filled by recruitment consultants, headhunters or in other ways. However, most companies tend to hire for pretty standard job roles so this is seldom an issue. And with more and more job seekers choosing the internet to look for jobs, and more and more job sites and job boards specializing in ever more diverse areas, those difficult-to-fill jobs are becoming fewer and fewer. Limit the applicant audience as the Internet is not the first choice for all job seekers. Cause applications overload or unsuitable applications if care isnt taken drafting the job profile/specification. Exclude those who do not want to search for a new job online. Limit the attraction of those unable to fully utilize technology certain disabled groups. Give rise to allegations of discrimination, in particular the use of limited keywords in CV search tools. Make the process impersonal, which may be off-putting for some candidates. Impact on the cultural fit dimension of recruitment. Turn-off candidates, particularly if the website is badly designed or technical difficulties are encountered. Lose out on candidates, especially if your own website is below the search engine ranking of your competitors. Base recruitment decisions on subjective information found after trawling the Internet for personal information on candidates. Present problem of recruitment and selection practice in Bangladesh: Bribe in the name of donation Biased recruitment Unfair selection Quota based recruitment Unwillingness to recruit female candidates Political recruitment Recruitment biased by religion, groups and Recruitment biased by religion, groups and ethnic priority ethnic priority Not following a standard system Prospects of online recruitment and selection With more and more Bangladeshi businesses, including small and medium businesses, adopting information and communication technologies, HR managers in Bangladesh are increasingly resorting to online hiring. The benefits of online recruitment are many although there are a few problem areas as well. I am forecast at the costs and benefits of online recruitment. The first and most important forecast of online recruitment is, of course, cost savings. Employing headhunters or advertising in the print media involves high costs. While print media advertising costs are in theory position-neutral you pay the same column-centimeter rate whether you are advertising for top positions or for lower and middle level positions in practice, recruiters tend to spend somewhat more on higher level recruitments and relatively less on lower and middle level positions mainly because they opt for better display ads for higher positions compared to lower and middle level positions On the other hand, costs of hiring headhunters is directly related to the position you are advertising as headhunters charge on a commission-on-salary basis so that the higher the position and salary the higher the costs. In contrast, online recruitment usually almost costs nothing compared to either print media advertising or hiring of headhunters and employers can achieve savings of up to 80% by recruiting through online methods. For example, small Technologies Company in Bangladesh needs argent employees. They needed a chief operating office and he needed him fast. But simply didnt have the kind of money needed to either go for print media advertising or hiring a headhunter. He chose to advertise in his preferred business networking site joba1 or jobbd at a cost of only $1000. And, bingo! They got his man in almost no time. Second, online recruitment facilitates just-in-time hiring. When an organization needs a candidate it can access the database of job portals, screen resumes and send a mass mail. It can also shortlist people based on skills, location, salary and availability and move on to the interview stage. Third, online recruitment offers candidates the advantage of knowing the job profile, responsibilities expected and the nature of the organization, which are well defined at the outset. Regular c