Edgar Schein Model Essay

The term â€Å"Organization culture† refers to the values and beliefs of an organization. The principles, ideologies as well as policies followed by an organization form its culture. It is the culture of the workplace which decides the way individuals interact with each other and behave with people outside the company. The employees must respect their organization’s culture for them to deliver their level best and enjoy their work. Problems crop up when individuals are unable to adjust to a new work culture and thus feel demotivated and reluctant to perform. Who is Edgar Schein ? Edgar Henry Schein born in 1928 is a renowned professor at the MIT Sloan School of Management who has studied extensively in the field of organization management. Edgar Schein model of organization culture According to Edgar Schein – Organizations do not adopt a culture in a single day, instead it is formed in due course of time as the employees go through various changes, adapt to the external environment and solve problems. They gain from their past experiences and start practicing it everyday thus forming the culture of the workplace. The new employees also strive hard to adjust to the new culture and enjoy a stress free life. Schein believed that there are three levels in an organization culture. 1. Artifacts The first level is the characteristics of the organization which can be easily viewed, heard and felt by individuals collectively known as artifacts. The dress code of the employees, office furniture, facilities, behavior of the employees, mission and vision of the organization all come under artifacts and go a long way in deciding the culture of the workplace. Organization A No one in organization A is allowed to dress up casually. Employees respect their superiors and avoid unnecessary disputes. The individuals are very particular about the deadlines and ensure the tasks are accomplished within the stipulated time frame. Organization B The employees can wear whatever they feel like. Individuals in organization B are least bothered about work and spend their  maximum time loitering and gossiping around. The employees use derogatory remarks at the work place and pull each other into controversies. In the above case, employees in organization A wear dresses that exude professionalism and strictly follow the policies of the organization. On the other hand, employees in organization B have a laid back attitude and do not take their work seriously. Organization A follows a strict professional culture whereas Organization B follows a weak culture where the employees do not accept the things willingly. 2. Values The next level according to Schein which constitute the organization culture is the values of the employees. The values of the individuals working in the organization play an important role in deciding the organization culture. The thought process and attitude of employees have deep impact on the culture of any particular organization. What people actually think matters a lot for the organization? The mindset of the individual associated with any particular organization influences the culture of the workplace. 3. Assumed Values The third level is the assumed values of the employees which can’t be measured but do make a difference to the culture of the organization. There are certain beliefs and facts which stay hidden but do affect the culture of the organization. The inner aspects of human nature come under the third level of organization culture. Organizations where female workers dominate their male counterparts do not believe in late sittings as females are not very comfortable with such kind of culture. Male employees on the other hand would be more aggressive and would not have any problems with late sittings. The organizations follow certain practices which are not discussed often but understood on their own. Such rules form the third level of the organization culture.

Assessment and Learners Essay

4 Understand how to involve learners and others in assessment 4. 1 Explain the importance of involving the learner and others in the assessment process Assessment is all about making judgements. A major argument for involving students in self and peer-assessment is that it helps them to develop the ability to make judgements, in particular about themselves and their work. This is an important life skill as well as an academic one. If an assessor wants to observe a specific piece of evidence but is unable to because maybe it hasn’t occurred in any methods of assessment; this is where it’s important for others to get involved for example the managers or the colleagues. The workers can motivate the learner when the assessor is not around. The workers can act as an expert witness, so when the assessor goes to visit the candidate he/she could provide the assessor with a witness testimony, and this will be put as evidence in the portfolio 4. 2 Summarise types of information that should be made available to learners and others involved in the assessment process Students should be made aware of the criteria in which they will be assessed from the start of the course as well as the forms of assessments that will be used during the process and the length of time it will take. The learners should be given information on what the outcome will be for the different assessments undertaken as well as what qualification is expected on completion of the course. 4. 3 Explain how peer and self-assessment can be used effectively to promote involvement and personal responsibility in the assessment of learning There are many benefits of peer assessment. Students assessing each other’s learning can help the learners to feel supported by their peers. There is also the benefit that the learners may be able to relate more easily with their peers than with a tutor. Peer assessment assists the learners gain confidence and social skills and shares the roles of assessing and being assessed equally between the learners. One suggested peer assessment activity is to have students work in groups, discussing each other’s’ in-class assignments and ways to improve, develop and adapt for improvements providing their peers with peer led feedback and assessment. Self-assessment is a natural progression and grows out of peer assessment. It allows the students to examine their own work and discover strengths and weaknesses for themselves. This can be carried out through reflective practice through a diary of learning or learning log that allows the student to see progression and reflect upon the journey. It’s important to incorporate some aspect of self-assessment every day, if possible, in order for students to take responsibility and interest in their abilities. Another way of using self-assessment is by asking the students to give themselves a grade on the work that they have completed before handing in the work to the marking criteria set, or for student looks at their assignment and marks green for questions that they feels confident about, yellow for questions that they are unsure of and red for questions that will require help. 4. 4 Explain how assessment arrangements can be adapted to meet the needs of individual learners Assessment arrangements can be adapted by allowing the learners to have an element of choice on how the criterion is assessed. This will allow the learners to feel included and means that the tutor is not offering an alternative or necessarily forcing the learner to disclose their lack of understanding or forcing adjustment. An example would be giving all learners the choice of having a Unit assessed either by portfolio or by written examination or by observation. In short, as long as the assessment criteria are being assessed to the same standard, the assessment method can be flexible and should meet the needs of the learners 5 Understand how to make assessment decisions 5. 1 Explain how to judge whether evidence is: sufficient, authentic and current All assessments must be valid, reliable, practicable, and equitable and assessors must apply the standards of assessment uniformly and consistently. . Ensuring assessments are capable of generating sufficient evidence for learners’ to demonstrate that they have met the assessment criteria. Having this process gives the learners clear instructions to the assessments that will be used during the course as well as clear and precise guidelines for completion. It gives both the tutors and the learners the recommended guidelines on how work for the course should be presented and what evidence is required for verification, this in turn allows the tutor and the organisation to map the developments of the learner through the assessment criteria being met. This ensures that all courses awarded are valid and that the course has worked to the set Quality Assurance of the awarding body and organisation; thus being assessed accurately, consistently and fairly to set standards. Sufficient evidence must cover all aspects of the assessment criteria for each unit the learner is seeking to achieve and collect enough evidence to demonstrate knowledge and competence. The learner must be able to show that the work produced is authentic and able to explain and substantiate the evidence the learner has put forward. It is important, therefore, to ensure that any work that the learner submits is only evidence relating to your own performance. Current’ means evidence relating to skills, attitudes and knowledge you can currently demonstrate in relation to the criterion and unit being taught. 5. 2 Explain how to ensure that assessment decisions are: made against specified criteria, valid, reliable and fair The assessor should follow as far as possible the criteria set down in the relevant unit and qualification. All qualifications go through a standardisation process that enables each assessor to consistently make valid decisions; that all assessors make the same decision on the same evidence base and all candidates are assessed fairly. All corresponding evidence from the learner should be reliable in that they have concrete knowledge and skill to back up their evidence. The evidence should be fair in that any leaner will have the same opportunity to complete the assignment.

Forest Hills Case Study Essay

According to the case materials, Forest Hill Paper Company is classified as a small manufacturer, and one that is â€Å"closely-held.† This could lead one to believe that it is possibly a family-owned business, or at least managed very actively by a few people. Ownership must be very hands on and aware of the business from a micro and macro level. Therefore, we would classify the company as a small business and ownership is probably structured by one or a few people who are very involved. FHPC could be even be an S-corp, depending on further information. Forest Hill operates in a very cyclical industry, with upswings every three to four years, according to the case. This is due to customers buying a lot of paper during good economic times. Customers overbuy and are left with inventories of paper, and therefore don’t buy for a while until another economic boom occurs. Therefore, the industry is very much affected by the overall macro economy. The industry is also being affected in terms of a loss of market share, because there is a trend toward plastic and the use of more environmentally friendly grades of recycled paperboard. One could argue that the industry and market is mature, and even declining. Another aspect to consider about this industry is that it is one that has barriers to entry. The costs of starting a manufacturing company are high. It is not an industry with small capital outlay. Also, there are regulations in manufacturing which could keep competition from arising. We read in the case that Forest Hills is a small company competing against bigger companies in a commodity market. Therefore, FHPC has taken the strategy of differentiation. They have tried to offer a comprehensive amount of products and services, but are trying to stand out from the crowd by offering exceptional service and rapid responses to customer needs. Unlike the bigger companies, FHPC could develop more of a relationship with each  customer, and take more time to listen to their needs and meet customer needs more efficiently. The strategy of differentiation shows their desire to create a niche based, not so much focused on innovation, but on customer service. Hopefully customers will appreciate the service, and want to continue business with FHPC as opposed to the bigger companies. There are many examples of complexities that drive overhead costs for FHPC. One of the complexities is that the company offers a variety of products, with some different processing for each product. We read that the company tries to manufacture products in an order that decreases costs, such as keeping similar processes together. Even so, the changes in process and equipment needed drive overhead costs up with so much variety in products and steps in the manufacturing process. Each time another product is added, or even changed slightly, costs are incurred and will drive overhead in terms of increased material costs or manufacturing costs. If Forest Hills is serious about meeting their customers individual needs, they also need to understand that each customer differential comes with greater overhead costs. The specifics of each customer desire causes complexity. We would also argue that another complexity of overhead costs is due to the cyclical nature of the business. There are times of large quantity of output, while other times production would be down as the demand decreases. This makes it difficult to predict and measure overhead costs, as the output of production varies. The management must truly try to understand their fixed and variable costs and how to balance times of boom and retraction appropriately and efficiently. Capturing Manufacturing Costs The current cost system allocates manufacturing overhead based on the amount of raw materials consumed in the production process. It applies the aforementioned overhead at a rate of $1.05, per $1.00 of raw materials consumed. Given the actual data gathered in exhibit 2, the rate appears to adequately account for the sum of overheads generated, as evidenced by the table below: Cost of a Grade Change FHPC produces 20 different grades of paperboard. Each grade is unique and the amount varies so some batches maybe very large and some quite small. The company practices lean manufacturing so successive batches of similar grades are grouped together in order to reduce waste. The cost of a grade change includes the following: depreciation, labor, energy, other and lost chemicals. Assume 4 grade changes in total from the information provided. Cost to Slit a Reel of Paperboard A parent roll of paperboard is 12 feet long. Food processors require widths of 18 inches. This means that three slits must be made to produce 3 – 18† rolls. Approximately 6 inches of waste is produced by creating 3 – 18† rolls. Only grade A and grade C are slit. A total of 85 reels are produced  each reel requiring 3 slits. A total of 255 slits are made. The overhead for slitting is $195,000 for slitting. The overhead rate per slit is $764.71. Assuming 3 slits per reel the total cost for slitting a reel is $2,294.12. Summary listed below. New Volume-based Overhead Rate If Forest Hill removes the overheads traceable to grade changes and slitting from total overhead, the application rate needs to be adjusted. An appropriate application rate for the remaining OH can be calculated by dividing the aforementioned OH by the sum of RM costs: Activity Based Costs – Grades A-D If an activity based cost system were to be implemented, the parent reel costs (for the same level of activity indicated in exhibit 1) could be estimated as follows: Activity Based Costs and Volume Cost Percent Change Prepare a table that illustrates the percentage change in costs between the volume-based system and the strategic activity-based system. Conclusions and Recommendations What conclusions can you draw from your analysis? As a consultant to Forest Hill, what actions would you recommend? 12. The analysis above shows the concerns of management were accurate. The costs of A and C were understated because the costs related to the slitting operation were unfairly being allocated to other grades. Grades B and D do not consume any of the slitting department resources, thus should not be responsible for the absorption of said departments’ overhead costs. In addition, the economies of scale being generated by high volume sales were being unfairly distributed to low volume grades. This is evident in the  cost of grade B, which was previously only being allocated $140 of total grade change costs (grade change as a percentage of total OH, multiplied by total overhead allocated to grade B). Given that grade changes are only incurred if a grade is run, it makes more sense to allocate costs based on the actual number of a production runs, as opposed to how much material was consumed in a run, which has no bearing on the number of set-ups required.

Product and Brand Management Essay Example | Topics and Well Written Essays - 2250 words

Product and Brand Management - Essay Example This will make it possible for the company to compete effectively with established competitors in the market. Branding is a vital marketing tool to this effect. Branding will ensure that the company will have a competitive edge for this product and will also be a visible name in the market. Product and Brand Management Part1: Competitive Analysis (Positioning map) Competitive positioning is all about describing Kooler Refresh will be differentiated as well as the creation of value for the product in the market. This will be done after developing the business’s analysis of competitiveness. The company carves a spot for itself in the competitive landscape centering on delivering strategies (Daft, 2010). Kooler Refresher’s delivery strategy encompasses: Market profile-competitors, size, growth stages Customer segments-collection off potentials with same wants and requirements Competitive analysis-opportunities, dangers in the landscape, strong points, weaknesses Value posi tioning- the kind of value the business will deliver to the market Positioning strategy-how the provisions will be positioned to triumph mindshare It becomes easier generating this fresh prospect and steering it to purchasing, when the market visualizes how the business provisions are distinct from those of the competitors. Without distinction, it takes more resources and time to prove to prospects on the reasons why they ought to pick on this business, therefore ending up competing on price, a move meant to sustain the business over the long term (Gorchels, 2012). Value proposition stands out as a key factor in the strategy of positioning. It is a key to setting up a well recognized company and this product offering. It is therefore imperative that when developing and determining the company’s positioning of the Kooler Refresh product, the following questions are necessary in the offering of a guideline in accomplishing this task. Does the product address the expectations of the market according to the two prime attributes? Does the product offered address the entire market? Does it represent only a sub-section of the market? The objective here is to arrange the company and Kooler Refresh product donation relative to the competitors. A take-away from a competitive analysis function is on the product positioning against the competitors. Especially prior to a product’s lifespan, this is vital. Â  It is important and very necessary to avoid blurting out about the competitors ventures. Being well prepared for any situation is very essential and can be done by typically carrying out a quick reference sheet, listing the competitors being researched upon. Kooler Refresh Company is concerned with how it will deliver its value propositions. The words of activities are also followed by actions in the quest to win over customers. Rather than letting the positioning and value proposition go to chance, establishing of a strategy is very significant. It call s for thinking impartially about the needs and craves of the Kooler Refresh customers as well as what the competitors make available on offer. In the course of these deliberations, it is possible an unmet requirement amongst the market needs could be come by or rather it could be realized that the business requires an alternative

Finance Assignment Wal-Mart Example | Topics and Well Written Essays - 500 words

Finance Wal-Mart - Assignment Example Walmart operates in Mexico with its first overseas store being a Sam’s Club situated in Mexico City in 1991. In Mexico, there are 2,290 retail stores as of 2015 with 251 Walmart Supercenters, and 160 Sam’s Clubs. By January 2014, Walmart had 209,878 employees in its Mexican stores, clubs, and retails (n.d.). a) Walmart’s annual report for the financial year that ended 2014 addresses foreign exchange risk management in the section â€Å"Foreign Currency Risk† (Walmart 31). This segment argues that Walmart is susceptible to variations in the value of foreign currency because of its â€Å"net investments and operations in nations other than the United States† (31). c) The type of currency exposure that Walmart hedges is instabilities in overseas currency exchange rates. This type of exposure is related often to the predicted outflows of â€Å"principal and interest of non-US denominated debt† (31). d) One hedging techniques used by Walmart is taking part in currency swaps and labeling particular overseas-currency denominated, longstanding debt as â€Å"net investment hedges† (31). Another technique is labeling overseas-currency denominated, longstanding debt as â€Å"nonderivative hedges of net investments† of particular overseas activities (32). Nigeria seems to be the biggest concern in terms of currency volatility and country risk. Today, political views and policies are dependent on key deviation in policy course provide the personality-oriented characteristic of Nigerian political affairs. In 2015, currency matters will be the focus of the Central Bank of Nigeria (BMI Research 2015). After the aggressive tightening of monetary measures in November 2014, the Central Bank of Nigeria may find it essential to add tightening courses of action in an attempt to anchor inflation anticipations and calm nervous markets. These tightening courses of action make up the leading cause of currency issues in Nigeria for Walmart (2015).

Exotica and feminisim Essay Example | Topics and Well Written Essays - 2500 words

Exotica and feminisim - Essay Example All the feminist authors and activists are of the view that such type of films showing women mere in supporting roles, as well as exhibiting their body parts as sign of men’s entertainment, are not only humiliating, but also prove the women folk as the lesser creatures or worthless stratum of society, which contain inferior status than men. Before embarking upon the above-described film in details, it would be appropriate to define feminist perspective: Social groups have not only been divided into different classes in respect of socio-economic status and different occupations and professions, but also distribution of the individuals of a society is based on age, ethnicity, race, region, religion and gender too. Social inequalities are found in all fields of life and in all the institutions and organizations existing in a society. In this pretext the Feminist perspective theory came into existence. The idea of division of labor on the basis of gender gave birth to feminism. It was a strong voice against the inequalities between men and women in respect of social status, division of power as well as work and gender discrimination. â€Å"Feminism is†, Macionis submits, â€Å"the advocacy of social equality for women and men, in opposition to patriarchy and sexism. The first wave of feminism in the United States-began in the 1840s as women opposed to slavery drew parallels between the suppression of African Americans and the o ppression of women.† (2007:353) The theory aimed at seeking equal status for women in every field of human life, where no one could treat them as inferior community on the basis of gender discrimination. The theorists who brought the significance of women’s participation in the social construction programs to the limelight were declared as rebels in the beginning, and then liberals and Marxists subsequently. With the passage of

EVALUATION REPORT Essay Example | Topics and Well Written Essays - 1000 words

EVALUATION REPORT - Essay Example I arranged all the props that were necessary for my film. In my opinion, the location was satisfactory for this project. The worst thing with my film was the casting. I believe it is not only my fault. At first, my group members and I agreed to find only two actors for each one’s films. However, I was told one week before the filming that we have to look for them individually. I started searching quickly to find actors. In casting call pro, I sent emails to some professional actors but they were all busy. I then sent an email to an actress in Starnow Co., U.K. but she was a singer. I asked her if she knows any actor. She said she knows someone but the actor was a puppeteer. They agreed to be in my film. They went to the location but they were two hours late. It was difficult working with them because they were not real professional actors. I had to let them act in my film because they were in Salisbury and it was not going to cost too much. I know that casting is really import ant but in this project I failed to find the perfect cast. I can however say that all my group members were very supportive while we were filming. Sound I was the sound designer for Nathan Webber’s film. I cannot say I did it correctly because Nathan’s script was not ready until the filming day. I was only able to read the script on the filming day itself. I have a Sony and Warner Bros. CD sound effects library. I shared the CDs with them. In my film, Lara Hewitt was my sound designer. She did quite well while I was editing. She mixed sounds separately and we incorporated them in my film. We tried to mix them correctly and I think it turned out well. I used the boom in Lara’s film. I tried to use it correctly as we have seen in the workshop before the filming week. Cinematography Cinematography is my main interest and I believe it will be my specialization in the future. I really enjoyed being a cinematographer in Leanne Lewis’s film. Before we filmed it, I watched the Kodak tutorial DVD series on cinematography. I also read the book of Vittorio Storaro to understand the lighting theory. I tried to apply what I have seen for Leanne’s film. In her script, there was a hospital scene. To create a curtain shadow effect, I used blinds. I know it was not perfect but it was acceptable under studio circumstances. There were only two camera setups in her film and there were no difficult shots. I tried to do framing as Leanne told me. In my film, Leanne was my D.O.P and I believe she did well. Nathan also helped her. For sure, there were some wrong lighting setups. Directing As a director, it was so difficult for me to work with the actors whom I mentioned above. Moreover, it was my first film. It is even more difficult to talk about the shots. I think that only some of them were correct. I had to cross the line in one shot while the actress was sitting because of the fire exit behind her. Due to the nasty background, I decided to chan ge the shot. Even if I know that using zoom is not natural, I wanted to use the zoom shot to create some emotional effects. I would have preferred using the dolly rather than the zoom shots. Leanne was using the camera and I believe she did it naturally and so with her slow zoom shots. Scriptwriting I believe my idea was good enough for this project. However, because of the limited conditions of the location, I had to change the end of the story. I was told to use only one part of the cafe but it

Professional development & critical reflection Essay

Professional development & critical reflection - Essay Example †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Demonstrate a critically reflective understanding of a range of social and individual factors which can affect children’s and young people’s well-being and development inside and outside of the school/setting; †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Show understanding of how to identify these factors in relation to particular children/pupils; 2. Ensure that you demonstrate detailed knowledge & understanding of key concepts and theories, through clarity or writing and that you are aware of and demonstrate the provisional nature of knowledge 3. You need to show evidence of a general critical approach building on your use of appropriate literature, by your individual judgement and reflection. Look at the title and the criteria more carefully Agreed Provisional Mark – may be subject to change until confirmed by the appropriate assessment board First Marker’s Name Second Marker’s/Moderator’s name, where appropriate A copy o f this sheet must be retained with the coursework item. Professional Development & Critical Reflection Introduction This paper, by reference to a case study of Child A and the relevant literature provides a critical reflection of the social and individual factors that can influence a child or a young person’s welfare and development both at school and outside of school. Likewise, this paper will demonstrate an understanding of how these factors are identified by reference to specific child or student. In doing so, this paper will illustrate knowledge and understanding of the primary concepts and theories. Child A Background Information Previous school assessments and my own assessment reveal that Child A is a 7 year old male student who is repeating the first year because of learning difficulties. Two years... This paper, by reference to a case study of Child A and the relevant literature provides a critical reflection of the social and individual factors that can influence a child or a young person’s welfare and development both at school and outside of school. Likewise, this paper will demonstrate an understanding of how these factors are identified by reference to specific child or student. In doing so, this paper will illustrate knowledge and understanding of the primary concepts and theories. Previous school assessments and my own assessment reveal that Child A is a 7 year old male student who is repeating the first year because of learning difficulties. Two years of review reveals that Child A’s primary language is English. He has language-based difficulties, numbers-based difficulties and poor motor skills. Child A’s language-based difficulties are manifested by the fact that he has a tendency to write letters of the alphabet and numbers in reverse. He also freq uently confuses capital letters with lower case letters. Observations/assessments also reveal that Child A is introverted and does not socialize with other children. In fact, Child A has been described as a loner. In addition, Child A has difficulties with cognitive functioning in that his attention span is quite short and he has difficulty going from one task to another. He requires simple and differentiated instruction and adult supervision in order to get him to focus and complete tasks. Visual aids are also required to engage Child A in classroom learning and instruction.

Research on Financial Statement Restatement and Ethics Paper

On Financial Statement Restatement and Ethics - Research Paper Example The company restated its position on august 1, 2012 stating that the financial records were not fit for their purpose in compliance with general accounting and reporting standards (Cubic Corporation, 2008). One of the impending reasons that can lead to the restatement as witnessed by the recent restatement is correcting errors. It forms one of the most common reasons for financial restatement (Cubic Corporation, 2008). It happens after the release of the financial statements. Consequently, errors are found by the company or the auditor. If the error margin is observed as material to financial statements, the statements are to be corrected and re-issued to the users. Materiality is determined if the statements will lead to the users coming to incorrect conclusions in their analysis (Taub, 2006). Another reason is the changes in GAAP. If a change in the current accounting methods brings about a change in the prior year’s statements in the case of retroactive application, the statements are required to be restated (Taub, 2005). As such, it ensures that no statement is changed over the course arises from a change in the accounting policy in use. For instance, the company chose to switch from a first-in-first-out inventory costing policy to a last-in-first-out. Consequently, the statements in the previous period must be restated in order to follow the new policy. Changes in reporting entity also cause restatement of financial statements (Lee et al., 2006). In the case of a company transition from one set of ownership to a new one or the structure of ownership change in the current year and the change has an impact in the current financial statements reporting or disclosures, the prior period comparative statements must be restated. The restatement is made to facilitate a smooth transition such that the implication will be that the change occurred in the beginning of the current year (Plumlee & Yohn, 2008b). Restatement brings about

Interpetive journey for new testament letters Essay

Interpetive journey for new testament letters - Essay Example Modern Christians are now being swayed by different doctrines as the early Christians experienced. They also struggle with their surroundings in terms of getting rich, educated and competitive. Religions were abundantly affecting the Christians then as they do today. Greek philosophy greatly influenced them also while contemporary Christians are largely influenced by science and technological advancements. Communication is now fast and so is the indoctrination of Christians happening worldwide in just a matter of seconds. The early Christians’ faiths were tested when other doctrines were introduced to them which are almost the same in today’s religious issues. There are those who encourage other teachings because they consider Jesus as only ‘one’ among the many ways to heaven and others even use the Bible itself to explain other teachings. In the midst of these confusions, people tend to be swayed in their beliefs just as the Colossians experienced. Therefore, the words of Paul to the Colossians more than two thousand years ago still speak to modern Christians. It is a challenge for true believers in Jesus to maintain a life that is focused on Him alone and must not be swayed by other teachings. Science, money and power may say that they are what can bring people good life but just like the Greek philosophies; they cannot actually bring people to heaven where Christ is seated. Gods and goddesses of religions may be presented as powerful as God but they can never compare to the God who became like one of His creations, to die on the cross in order to save sinners. Therefore, a true Christian must fix his eyes on Jesus alone so that he would be able to see Him on His second

Fiber optics Lab Report Example | Topics and Well Written Essays - 250 words

Fiber optics - Lab Report Example Each of the strands is a tenth less as thick as the strand of a human hair and it is capable of carrying approximated ten million calls. The cables are able to carry information from one point to another using the optical technology. The technology has been applied in many companies of telecommunications to transmit various telephone signals, television signals of cables and various communications in the internet. The fiber optics is more advantageous compared to existing copper wire that results from lower level of attenuation and also interference. This occurs in various long distances and in high demand applications. However, there have been various challenges resulting from development of infrastructure in cities making it time consuming and expensive to install the fiber optics (MeÃŒ ndez and Morse 165). As a result, fiber optics has been primarily installed in long distances where it is possible to maximize their full capacity of transmission. This has resulted into a decreased price of installing the fiber optic

Develop MPI Essay Example for Free

Develop MPI Essay First, in today’s global economy, many companies are vying for a presence in the global markets. There are several ways to gain entry into a foreign market but many questions must be answered first to make sure there is a return on investment or an exit strategy. In the Foley Company case, Joanne has to determine what are her Company strategies advantages and disadvantages of entering Brazilian market for soybeans harvesters: First, she has to determine whether the Company is considering a standalone entry or entry through alliances. This could be a pivotal point in their decision because on one hand the lack of experience with foreign manufacturing operations could prove to be costly in a standalone entry for example. But as Mr. Osborne point it out this is also a â€Å"too good to lose† market, so an equity-base method of entry through alliances seemed to be a none-starter for Foley Company. But eventually, Ms. Poe has other options to consider for entry strategies: Contract Manufacturing, Licensing, Franchising or Exporting. Contract Manufacturing Contract manufacturing has a flexibility element to it as an entry method as it can be used as an added value to other method of entry. This is a major advantage. Ms. Poe could recommend this option in conjunction with franchising for example. Contract Manufacturing would also give the Foley Company a new look at the market in Brazil because the company has not seen this aspect of business in Brazil. Here, the company could focus on RD and other improvement to its machinery to gain competitive advantage. The advantages of this method of entry could be: low capital required, low risk, manageable exit strategy, easy to structure and direct the process. The disadvantages of this method could be: the Company could lose some control due to lack of international experience, difficult to account for the cultural and differences in quality of work and standards, locally accepted practices can be hard to gauge when selecting vendors of supplies of parts etc. can be a problem for a new entrant in the market especially when there is potential for major capital investment. Licensing Licensing method of entry for companies could be reinsuring for the Foley Company because the Company would be able to legally protect its assets  while in the process conducting market establishing its name in Brazil. But this is more to prepare the â€Å"field† by licensing its rights and expertize to local companies conduct to business on its behalf. The important elements here are protection by the local regulations. The advantages here could be: Less hurdles to enter in case of import complexities in Brazil, fast entry into the market, no capital upfront required to establish a presence. But the disadvantages could be: Decrease in sales (not fully engage yet), culture differences and interpretations, and more importantly, the licensee could collaborate with competitors or become competitors themselves which would complicate future deals in Brazil. Franchising By recommending franchising a method of entry, Ms. Poe could emphasize the fact in this case rapid expansion, where a franchise would maintain a business relationship with Foley Company which would grant it the right to distribute its soybeans harvesters using Foley’s brand in exchange for a fee. The creation of a network of owner operated dealers would increase its market share and expanded territories. Less advertising programs and costs, market penetration at high rate, brand equity. The disadvantage of this method of entry could be the cost of engaging locals by Foley Company and potential lack of connection between the company goals in US and it Brazilian counterpart might cause frictions because the local might not be fully vested into the â€Å"bigger picture†. My recommendation would be: Wholly Owned Subsidiaries: Like many Companies, The Foley Company could establish itself fully in Brazil. This would give the company ownership through wholly owned subsidiaries. This method would allow Foley Company to gain control over manufacturing operations and any profits centers completely without sharing with any potential partners. The drawback to this method of entry would be the high initial investment. There can’t be guarantees here because of other intangible like politics, social, economical facts can complicate matters sometimes. But in the long-run, this method of entry which can be done through Acquisition or Greenfield investment (building entirely new facility), would yield many advantages for the company, for example brand equity, increase its competitiveness in the market. With the right  synergies, the economic benefits, in my opinion would outweigh the costs while expanding the market. References http://www.coursesmart.com/SR/7071808/0077496191/331?__hdv=6.8 https://blackboard.neu.edu/webapps/portal/frameset.jsp?url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_2239043_1%26url%3D Buckley, P.J., and Casson, M.C. 1998. Analyzing Foreign Market Entry Strategies: Extending the Internationalization Approach. Journal of International Business Studies: 539-561.

Advantage and Disadvantage of Hospitality Industry

Advantage and Disadvantage of Hospitality Industry Hospitality Industry is an industry that has lots of competitor because it is one of the fastest growing sectors among others industry. Besides that, the hospitality industry is one of the oldest businesses in the history. Nevertheless, it changed and expending drastically in areas such as tourism, meeting and convention planning as the time goes by. The huge growth of the hospitality industry required a high qualified and trained people to fill in the rapidly opening positions in hospitality management. Other than that, it is an exciting, never gets boring and offers unlimited opportunities to the people. The African Americans had lots of experience in hospitality but not always been positive. In the past, they usually carry out the hospitality operations in a low-level managerial position and from the lowest realm in service till the realistic opportunity of becoming general managers. The usage rate is an important variable for the hospitality industry as the owner would like to ha ve his or her productive asset in use as much as possible. Based on the business dictionary, the hospitality industry is defined as hotel, motels, inns, or such businesses that provides transitional or short-term lodging, with or without food. Besides that, to handle a competitor in the industry, it is very important to have the characteristics of the personnel working in direct contact with the guest. The person must have authenticity, professionalism, and actually concern about the happiness and well-being of the customers in order to success in competing with other competitor. Answer for Question 1 The hospitality industry covers a huge range of organizations which have lots of categories of fields. Those fields in the hospitality industry are travel tourism, restaurant, and recreation. Besides that, there are advantages as well as disadvantages in every businesses and people. Although hospitality industry is a very wide scope industry but it mainly focuses on the two largest establishments throughout the world. The figure below is two largest establishments in the hospitality industry. Lodging as known as accommodation is a place that allows someone to lives or stay temporarily. The people who need the lodging for sleep, rest, safety, shelter from cold temperature or rain, storage of luggage and access to common household functions. Commonly the lodging establishment consists of recreation, food service, entertainment and personal services to the travelers. Then, lodging is done in a hotel, hostel, resort, chalet, and motel. Other than that, the goal of all businesses is to link or match supply with the demand like hotels want to sell room and other kinds of services to guest who provides their demand. Supply which is the product and services is a holistic concept and it consists of tangibles and intangibles. Examples of tangibles are hotel type and physical amenities while intangibles are the personal services that provided by the lodging staff. Demand which is the customer wants and needs is always changing and varied. Hotel can be categorized by price, service l evels, guests or market segment served, and location. Advantages of Lodging Nowadays, people usually stay in other city or town and away from their home for some certain period of time. Lodging is the only place for them to stay during that time. Besides that, the advantages of lodging are that the guest can put away their stress on doing housework such as cleaning and laundry because in the lodging, those services are provided. Other than that, leisure places such as gymnastic room or swimming pool is another attraction for the consumer to make their choice staying in a hotel. In additional, lodging in hospitality industry on the economics angle is the ability to provide products or services of superior quality and reasonable price. Besides that, the company can provide a lower cost which can provide a lower price for the customer than the competition offers. Therefore, the hotel must always update their guest about the latest promotions and also the event organized from other competitors. Furthermore, localization is the advantages of the lodging in the hospitality industry. In localization part, hotel can be divided in two types which is the conference hotel and hotel that nearby the vocational locations. Conference hotel is mainly targeted on businessman and it is located in the city or a conference area of the certain country. Then, the hotel which is nearby the vocational locations is hotel which is located near beautiful such as beach resort. Besides that, these hotels also located in a tourism area and mainly targeted on family. This kind of hotel is very free during the peak working hour but will be very peak during the holiday period. Moreover, the environment is another factor of advantages in lodging. The strategic location of the hotel that can allow the guests to view nice and beautiful scenery. The guest can have a memorable view and release tension by just looking out from their room. Other than the lodging, customer also concern about the quality of entertainment such as pub, snooker center, golf field, casino and theme park. For guest who wanted to release stress and seeking for entertainment, this is the best attraction to them. Disadvantages of Lodging In large hotels, there are a large numbers of rooms, facilities and wide choices of dining to be chosen. All these are the advantages of lodging but it also the disadvantages of lodging. In large hotels, a long queued line at the reception area is the common things in most of the large lodging. The main reason that causes this problem is the failure of the management. As a hotelier, we must have a further planning in handling critical situation because we cant ensure that the guest will check out on time and wont causes the next guest to wait a period of time before they can check into their room. Furthermore, the most common problem that will be happened in large hotels is lack staffs in working. This problem can cause the guest to get angry while waiting to be served. Besides that, the insufficient of the staff may also cause another staff to suffer. This problem can cause a big problem and complains from a guest as they waiting something from the staff while the staff is busying handling another guest. Food service is a large industry which has connection with the preparation and service of food outside the home. Restaurant, catering a wedding party or function, and running a cafeteria are all the example of establishment in the food service industry. In this industry, the manager has to take a responsibility in ordering wholesale ingredients, maintaining the food processing and cooking equipment. The person who holds the manager position is usually gained several years of working experience in food and beverage jobs. In United States, food service industry is one of the largest employers working as servers and managers. Most of them are under the age of 30 and more than half of them are holding a high school diploma or less. Besides that, in food industry, there are 3 types of service provided to the guest. Firstly is counter service which is the food or drinks are all ordered at the counter. Secondly is the table service which is the food or drinks order were taken by the waiter or waitress. Lastly is the gueridon service which the food is served by a trolley that is well equipped to prepare, cook and serve the food to the guest. Other than that, there are many regulations that are needed to follow in order to maintain the quality food service. Generally, the food service director is working about 12hours each day and sometimes might be longer. Advantages of Food Service Food Service industry is an industry that needed a large amount of human energy to carry out the work from chef position, assistant chef until the waiter or waitress. Besides that, there are quite an amount of position in between chef and waiter, therefore this condition cause the increased the job opportunities. People with a higher education can hold a position in the management level while the people with a lower education can hold the lower position such as cleaner or waiter. Due to the increase of the lodging therefore the development of the dining will be improved based on the improvement of the lodging. Furthermore, this industry is mainly targeted on those who are finding something to consume when they are hungry. If this kind of business is located in the correct and suitable place, the result of the business will be very peak, successful, and gain revenue but if located in the wrong and not suitable place, the result will be totally opposite. Besides that, it must be easily to be found so the people who work can save their time during the rushing hour. Moreover, a professional trained staff is the way to lead the food service establishment to a success. Therefore, the staff must get to use nowadays technology in order to make their job more efficiencies and productive. With the help of technology, the food order were taken down by electronic devices, patron seating are all contributing in an efficient fast serving. Disadvantages The increased of job opportunities in this industry is an advantages for the job seeker and student but it is disadvantages for the hospitality company. The reason is because of the students are just fresh graded and doesnt have any working experience will directly affect the efficiency of the service in any establishment. Besides that, the employee should have an on-the-job training to take care the task and responsibility in a restaurant. Then, the expensive rental fee of the shop which makes the owner has to pay lots money just for the rent. In additional the shop might only get limited quantities and more competitors. Furthermore, the long working time in the food service industry is one of the disadvantages. People who work in this industry are always demanding and grueling. In additional, the waiter and waitress must be in good attitude and wont so easy get emotional when dealing with the guest. Hence, the salary is highly based on the tips given by the customers, and employees may have a limited access to the benefits and protections from the government such as minimum wage laws. Then, environment is another disadvantage in the food service industry. Energy conservation, hazardous chemical disposal, and waste management are important and often appear in the food service managers. The health of the staff and the world will be affected if these agents are not used and disposed in a proper method. Many companies are finding methods to reduce the waste before purchasing it. Conclusion The hospitality industry is mainly focuses on fulfilling customer satisfaction. In order to achieve customer satisfaction, the good service is the most important thing. There will be more loyal customer if the customer satisfaction is achieved. Besides the individually service, there are also services that are mainly for special event planning which are mostly for social and corporate functions. Finally, hospitality industry is an honorable profession and it is the industry that mostly deals with customers needs and wants. Question 2 Find out the factors that affecting travel and tourism. Explain in detail Introduction In hospitality industry, travel and tourism plays an important role in increasing the revenue in the lodging. Furthermore, it is mainly for recreation, leisure or business purposes. Travel can be defined as a journey that is made while tourism can be defined as the commercial organization and operation of vacations and visits to places of interest. Therefore, people who travel are called as a tourist. Besides that, there are many leisure oriented businesses with a major food service and some of the hospitality component also dependent on the traveler or tourism, such as theme park, shopping mall and many more. The importances of tourism and hospitality industry are increasing every year because tourism is health of the hospitality industry. Other than that, the tourism is the collection productive businesses and governmental organizations that serve the travelers ways from home. These kinds of organizations consist of restaurants, hotels, motels, and resorts. Then, travel trends are significant to students or family of hospitality because they represent the way in which many guests reach. Answer for Question 2 Travel and tourism industry had become more popular leisure activity day by day. Besides that, there are two purposes for travel which is wanderlust and sunlust. Wanderlust is people who travel to see other countrys cultures and gaining experience while the sunlust is people who travel to some places to escape from climate for a while. Tourism can be divided into two types which is domestic tourism and outbound tourism. Domestic tourism is like people who travel in their own country. Outbound tourism is like people who travel away from home and visit another country for leisure or business purpose. Furthermore, people travel because of leisure and they are finding more way to relax themselves and away from busy life. Of course the most important in the tourism is accommodation which allows the traveler to stay in a night or more. The following diagram is the factors that affecting travel and tourism. Factors Affecting Travel and Tourism Leisure time is time that spent for ease and relaxation. The increased of the leisure time is for people to have more time off from the job or school holidays. As the world is changing, the policies in all organization are changing too. Other than that, most of the companies are providing their employees paid holidays and for the large organization, it usually provides a three-day weekends. The liberal company policies had enables the employees to go for a vacation or travel to help them away from stress and giving them a break since they had a more flexible arrangement. Enabling factors is refers to some people that have the thought to go on a holiday but they cant do so because of some reasons. The main reasons of that are money and time. If people cant afford the money and have enough time, it means the people cant go. Besides that, the availability in travel such as flight to certain location, suitable products like the range of different holidays, having transports to travel easily, marketing of a destination for bringing attention, and ease of booking. These are the enabling factors which allow people to act on their motivators. Technology factors have always been an industry that has made extensive use of new technology equipment. In tourism, there are several changes of technology like the different factors from medical advances to the innovative tourism. Other than that, a better communication and transports such as cruise ships and new customer had the confidence in safety matter. This will be easier, quicker and cheaper service which is demand of the customer. Besides that, the shorter and efficient time period for a person to travel to another farer place. Moreover, through the technology changes, online booking which can allow people to check for the travelling packages from touring companies websites and direct purchase without going walking in to the company. In additional, MATTA FAIR had been successfully organized with the association and sponsored form the different touring companies and organizations. It is a fair which is an open public fair that provides discount to the travelling packages and it is affordable for that economical income family. Income is money received on a regular basis of work or through investments. Nowadays, many women are started to work in order to maintain their family income rather than just the men. The reason for the women to start working is they wanted to find some challenges and the most mainly reason is that they want to give a more comfortable living lifestyle to her family. Besides that, for a marriage woman, they still need to take care of their children and doing some house work after a tiring working day. At last, their leisure time will be scarified. Therefore, if they had free time, they will spend their money on the goods and services that they demanded. In additional, they wont care so much about the price of the products or their travel because the time is a bounty for them and this bounty is hard to gain. Therefore, a good rest in releasing the pressure and hectic life style, the good and quality travelling will always be their first and wise choice. Demographic is a particular sector of a population. In America, a significant demographic change had been proven that middle age people had higher income and greater propensity to travel. The people within the age of 35 to 44 are mostly stays in the accommodations or a longer outstation trip in which for leisure or business purpose. Besides that, people after the age of 55 mostly going for leisure purpose by using their retirement pay to travel. These groups of people are the main growth in the mature market for tourism. These people within the age of 55 to 65 as the first baby boomers had move to their mature years and being very excited and active in finding new experience by travelling and enjoy the leisure moment after retirement. Safety and security have been an important factor in every industry especially in the tourism industry. As tourism or traveler, they usually concern the safety and security of the hotels and the transportation for their journey. In hotels, the security department must ensure that customers are away from the situation such as assault, raping, larceny, robbery and fire within the premises. In order to prevent this situation, there must be lighting in every single area of the hotels. Besides that, the security department staff must be well-trained in handling any situation happened. These not only is the safety of the customer but worker as well. On the other hand, the safety transportation such as airplane, ships, train, bus and taxi are also concerned by the tourism and traveler. A good and well managed in the safety and security of the accommodation can give an good impression to the guest and they will continue staying instead intro it to their friends. Conclusion Travel and tourism is very important in the hospitality industry because it leads to large revenue through lodging establishment. Lots of people prefer travel by car than other transports such as airplane, motorbike, bus or train. Although travel by airplane is the fastest among other transports but it is too expensive. Besides that, the communications between airlines and tourism industry should have an agreement in lower down the price to improve the tourism industry. By adjusting the price of the airplane, more people will go for travel and only can bring the tourism industry to a new millennium.

Bimatoprost Monotherapy in CACG Patients with Extensive PAS

Bimatoprost Monotherapy in CACG Patients with Extensive PAS Intraocular Pressure-Lowering Efficacy of Bimatoprost in Chronic Angle-Closure Glaucoma Patients with Extensive Peripheral Anterior Synechiae: A Preliminary Study Introduction Glaucoma is the leading cause of irreversible blindness worldwide, affecting an estimated 64.3 million people aged 40–80 years, and this figure is expected to increase to 70 million in 2020.1 Open-angle glaucoma (OAG) is the more common form of glaucoma, but because angle-closure glaucoma (ACG) is more prevalent in Asia, the continent that accounts for 60% of the world population, ACG causes a disproportionate burden of morbidity.1,2 ACG is also more critical due to its greater likelihood to cause blindness than OAG.3 ACG is defined by a partially occludable angle and elevated intra-ocular pressure (IOP) of more than 21 mmHg, with no or mild symptoms until very late in the disease and vision loss becomes evident. Detection by gonioscopy reveals very narrow angle with appositional contact between the iris and trabecular meshwork.4,5 This area of contact increases gradually and asymptomatically, with peripheral anterior synechiae (PAS) forming and spreading circumferentially, usually involving at least 180 degree-angle, which then increases IOP.3,6,7 The exact mechanism of PAS formation is not clearly understood, but it is known that the formation of PAS starts as the peripheral part of the iris adheres to the Schwalbe’s line and extends towards the angle recess. PAS is considered to be present when the adhesion of the iris reaches the mid-trabecular meshwork and its extent exceeds one clock hour on indentation gonioscopy. (Yoo et al. 2007) The level of IOP is directly related to the extent of the angle closure.4,7 The goal of treatment therefore is directed towards reopening of the angle and preventing and/or stopping nerve damage, and reduction of IOP.3 High IOP is a clinically important risk factor associated with progressive optic-disc changes and visual field loss.10 Aside from obstruction of the trabecular meshwork, Bodh et al. reported that the elevation of IOP may be caused by prostaglandin E1 and prostaglandin E2-mediated increase in secretion or the breakdown of blood aqueous barrier and corticosteroid-induced elevation. (Bodh SA, Kumar V, Raina UK, Ghosh B, Thakar M. Inflammatory glaucoma. Oman Journal of Ophthalmology. 2011;4(1):3-9. doi:10.4103/0974-620X.77655.) The Early Manifest Glaucoma Progression Trial, which evaluated the impact of reducing IOP in patients with OAG with normal or elevated IOP, showed the benefit of treatment (using laser trabeculoplasty plus topical betaxolol hydrochloride) on delaying the glaucoma progression in terms of visual field loss and optic disc changes by an average of 18 months longer than patients who did not receive treatment. An average reduction of IOP by about 5.1 mmHg resulted in less frequent progression and occurred significantly later in treated patients. (Heijl A, et al. 2002) Laser iridotomy is the standard initial approach to ACG.9,10 Treatment of acute ACG (AACG) can be satisfactorily treated with laser iridotomy alone, which is associated with good prognosis.8 However, chronic cases, after iridotomy with significant amount of PAS and suboptimal IOP control, require the use ÃŽ ²-adrenoreceptor antagonists (ÃŽ ²-blockers), topical carbonic anhydrase inhibitors, or selective ÃŽ ±2-adrenoreceptor agonists.10 A review of randomised controlled trials showed evidence that prostaglandin analogs and ÃŽ ²-blockers are recommended as monotherapy for the treatment of CACG when iridotomy has failed.9 Prostaglandin analogs have proven efficiency in lowering IOP in OAG with less side effects than ÃŽ ²-blockers.11 In addition, several trials have shown prostanoids to be more effective in reducing IOP than ÃŽ ²-blockers, topical carbonic anhydrase inhibitors, or selective ÃŽ ±2-adrenoreceptor agonists also patients with OAG.12However, recent studies have demonstrated that prostaglandin analogs such as latanoprost, bimatoprost and travopost to be effective in lowering IOP in chronic ACG (CACG), even in the presence of 360-degree PAS.10A meta-analysis on the efficacy of anti-glaucoma drugs in patients with open-angle glaucoma, tension glaucoma or ocular hypertension showed bimatoprost to provide the greatest reduction in IOP.13 Bimatoprost monotherapy has been demonstrated to decrease IOP in CACG patients with at least 9 clock hours of PAS on gonioscopy. However, the IOP-lowering efficacy of bimatoprost in eyes with extensive PAS is not fully understood. It has been suggested that that bimatoprost increases the aqueous outflow through the uveoscleral or the trabecular pathways being blocked by PAS in CACG.14 This prospective, interventional case series was conducted to determine the efficacy of bimatoprost monotherapy in CACG patients with extensive PAS. References: 1. Tham YC, Li X, Wong TY, Quigley H a., Aung T, Cheng CY. Global Prevalence of Glaucoma and Projections of Glaucoma Burden through 2040. A Systematic Review and Meta-Analysis. Ophthalmology. 2014;121(11):2081-2090. doi:10.1016/j.ophtha.2014.05.013. 2. Quigley H a, Broman a T. The number of people with glaucoma worldwide in 2010 and 2020. Br J Ophthalmol. 2006;90:262-267. doi:10.1136/bjo.2005.081224. 3. Rafael CastanÃÅ'Æ’eda-DiÃÅ' ez, Mariana MayorquiÃÅ' n-Ruiz CE-L and OA-D. Current Diagnosis and Management of Angle-closure glaucoma. In: Dr. Pinakin Gunvant, ed. Glaucoma Current Clinical and Research Aspects. InTech; 2011. doi:10.5772/18123. 4. Yuji Kondo TY. Epidemiology of angle closure glaucoma. In: Chul Hong, Yamamoto T, eds. Angle Closure Glaucoma. Kugler Publications; 2007:278. https://books.google.com/books?id=PV6ehhSdis0Cpgis=1. Accessed February 22, 2015. 5. Harmohina Bagga G Chandra Sekhar. Chapter 9. Primary Angle-Closure Glaucoma. In: Saxena S, ed. Clinical Ophthalmology: Medical and Surgical Approach. Jaypee Brothers Publishers; 2011:877. https://books.google.com/books?id=5jynsUAXg-ECpgis=1. Accessed February 22, 2015. 6. Mittal S. Classification of glaucomas. In: Garg A, ed. Mastering the Tech. of Glaucoma Diag. Management. Jaypee Brothers Publishers; 2006:556. https://books.google.com/books?id=CA6kwpx9A9YCpgis=1. 7. Lee JY, Kim YY, Jung HR. Distribution and characteristics of peripheral anterior synechiae in primary angle-closure glaucoma. Korean J Ophthalmol. 2006;20(2):104-108. http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=2908823tool=pmcentrezrendertype=abstract. Accessed February 22, 2015. 8. Salmon J. Chapter 13: Gonioscopy. Section 3: Diagnosis of Glaucoma. In: Sharaway T, ed. Glaucoma: Medical Diagnosis and Therapy. Elsevier Health Sciences; 2009:668. https://books.google.com/books?id=-1wtvjCY6dcCpgis=1. 9. Saw SM, Gazzard G, Friedman DS. Interventions for angle-closure glaucoma CRD summary Authors ’ objectives. Database Abstr Rev Eff Qual Rev. 2003:2-5. 10. See JLS, Aquino MCD, Aduan J, Chew PTK. Management of angle closure glaucoma. Indian J Ophthalmol. 2011;59 Suppl:S82-S87. doi:10.4103/0301-4738.73690. 11. Yu A W-LU. [Mechanisms , clinical profile and role of prostaglandin and prostamide analogues in antiglaucomatous therapy ] Article in German. Kin Monbl Augenheilkd. 2013;230(2):127-132. doi:10.1055/s-0032-1327946. 12. Ishida N, Odani-Kawabata N, Shimazaki A, Hara H. Prostanoids in the therapy of glaucoma. Cardiovasc Drug Rev. 2006;24(1):1-10. doi:10.1111/j.1527-3466.2006.00001.x. 13. Valk R Van Der, Webers CA, Schouten JS, Zeegers MP, Hendrikse F, Prins MH. Intraocular pressure-lowering effects of all commonly used glaucoma drugs: a meta-analysis of randomized clinical trials. Database Abstr Rev Eff Qual Rev. 2005. doi:10.1016/j.ophtha.2005.01.042. 14. Gupta V, Srinivasan G, Sharma A, Kapoor KS, Sihota R. Comparative evaluation of bimatoprost monotherapy in primary chronic angle closure and primary open angle glaucoma eyes: a three-year study. J Ocul Pharmacol Ther Off J Assoc Ocul Pharmacol Ther. 2007;23(4):351-358. doi:10.1089/jop.2006.0107.

Our Neighborhood Drawbacks Essay -- essays research papers fc

My family and I live in a private zone in Visalia which has neat streets and attractive sidewalks decorating our neighborhood. In addition, we count with a secure playground area for our kids funny. It is surrounded by a high fence and has a soft carpet under the playground to protect our kids against fall downs. Many of our residents declare that is a pleasure to take a walk around our area. Laura, a woman who lives in front our home said: â€Å"It is a delight to walk to school every morning because I can enjoy our neighborhood beauty.† In addition, we have the advantage of the splendor during any season. For instance, we can see numerous leaves of different colors falling down in the autumn. Reds, browns, and oranges tones cover our streets. In the spring, everyone can take a leisure time under shades of flourishing gardens full of leafy trees. We are very proud of living in this beautiful area. Nevertheless, a large deserted lot near our locality brings out some annoying effects on the residents.   Ã‚  Ã‚  Ã‚  Ã‚  This unoccupied lot gives to the community a disagreeable look that contrasts with the beauty of our neighborhood. The owners send a person to the terrain once a year to clean it up, but waste cumulates quickly. Old mattress, useless tires, and worn-out shoes give our area a nasty aspect. In addition, some people who buy their provisions in a store located at the back of our vicinity leave shopping carts in this careless lot. Consequently, gangs take adv...

Defender of the Faith Theme Essays -- Defender of the Faith

Defender of the Faith Theme Theme in â€Å"Defender of the Faith† can be interpreted in many varying ways, some of which are life-long lessons and others to the relation between faith and the individual. Throughout much of the story, Nathan Marx is lost between his role as a sergeant, Jew and human being. The relationship between the church, state and individual is a well-known concept. The three must be independent of each other and this story explores what happens when the three are forced together. His religion starts the whole process of the three intertwining. As his grandmother said, â€Å"Mercy overrides justice.† The quote reflects Marx’s human side, where feelings dominate over duty. I think the theme warns about faith interfering with government and vice versa, with the single ...

“Medea” Aristotelian Analysis

Aristotelian Analysis – Music/Sound & Spectacle (Medea) V. Music/SoundThe Use of Sound in Medea Eurypides uses sound to great effect in Medea. Perhaps most prevalent is the fact that all the women are played by men, most likely talking and singing in a high pitched falsetto, giving the play a high, screeching tone, which would certainly put the audience on edge. This would add to the tension, and provide an exaggerated contrast between the men, speaking in their natural voices, and the women in their falsetto.This also influences the musical nature of the play. As compared to other Greek tragedies where the chorus would have been intentionally all male, Medea would have a very different sound, a much more feminine sound, as would be fitting for one of the few Greek plays with a female protagonist. The language Eurypides uses helps the audience understand her and her actions, as well as be able to empathize with her. Words of destruction, such as â€Å"kill,† â€Å"brok en,† â€Å"refugee,† â€Å"sick,† â€Å"hate,† â€Å"enraged,† and â€Å"starves† all set the stage in the first 20 lines of the play.The audience instantly knows that Medea has suffered horribly, and now has every right and reason to take revenge for the wrongs that have been done to her. These same words are used often throughout the play, especially â€Å"hate† and â€Å"betrayed† and give us great insight into the total fury and single mindedness of Medeas later actions. Jason's words, on the other hand, help us realize just how disconnected he is. He is, as the Chorus says â€Å"ignorant beyond pity. †Ã‚   Jason thinks he is being â€Å"generous,† and he somehow thinks leaving his wife for a younger woman makes him her â€Å"advocate. Eurypides carefully emphasizes the scene where the children are slaughtered by having it be the only time we hear them speak. They are on stage for many scenes, but they never d o anything but watch, silent and obedient while their family falls apart around them. When they finally speak, it is because it is their only hope of saving themselves; it is too late for their family. They cry out, with young innocent voices, pleading for help in what is perhaps the most tense moment of the play.This tension is further heightened by the fact that the audience cannot see what is happening, they can only hear it. They are forced to rely on sound alone, and that sound for those few lines becomes the only thing that matters. One almost wants to watch Medea kill her children just to know what is actually happening behind that door instead of being denied perhaps our most important sense: sight. The audience becomes blind to the action of the play, as Medea has embraced her blind rage. Social Implications:In the last lines of Medea, Euripides uses the verbal interaction between Jason and Medea to show a reversal in the stereotypical gender roles of the time. Although Med ea is a goddess, she represents a strong, unyielding female role that has power over her male counterpart in their relationship. Moments before the final grand spectacle, a distraught, weakened Jason is powerless to the will of Medea. He raises his voice (indicative of his losing all authority and pathetically lashing out for some form control) and demands that he be allowed to have his children back.Yet Madea is unwavering and persistent. Unlike Jason, she â€Å"wastes† no words and provides a simple, rational-sounding message that reflects her supremacy. This kind of social commentary is interesting because women, who were rarely awarded the liberties of men at the time, were allowed to attend the plays at the Dionysus festival. It is possible that Euripides was sending a subtle message of hope and pride to all of the oppressed female members of his audience. Dialect:Euripides was celebrated for his simplistic use of language which reflects a more realistic dialogue in the character's expressions. Although he did not win as many first place awards as Sophocles or Aeschylus at the Dionysus festivals, his work was popular to an audience which was able to recognize their own dialects and accents on stage. Unlike other tragedies of his time, Euripides's work was not diluted by unrealistic, grandiose phraseology which often had a deleterious effect on the listener's comprehension and ability to interprate the plays.Physical Realities of Sound in Ancient Greek Theater: Ancient Greek theaters were specially constructed to perfectly suit the art which they housed (although without roofs). The multi-thousand-seat theaters were built into hilsides to allow for minimal construction and also excellent accoustics. In today's theater, sound is almost always electronically amplified to permit better hearing by the audience, but not having this as an option, these grecian temples had to be constructed perfectly.By encircling the orchestra   with a mathematically pe rfected design of wooden or stone benches, sloping upwards away from the performance, the ancient architects nearly mimiced the way that sound travels as it spreads. This near-perfect acoustical environment allowed the actors' voices to travel all the way to the last row of seats. Also, the Skene buidling which stood behind the orchestra may have assisted in the amplification by reflecting voices and sound towards the thousands of audience members.This arrangement meant that the words which were spoken and sounds of music and dancing were clear such that their importance could be heard accurately. The theaters of Ancient Greece enormous, when, for example, the nearest seat was almost 10 meters away from the performer, large movements and loud voices were critical to conveying the full story. As such, it is widely accepted that the performers would wear very simple, plain masks which made their facial features more clear and obvious for the audience to see.Some theater historians ass ert that these masks also had a type of megaphone built in for amplification, although this point is disputed. In conjunction with their enlarged faces, the performers were often on stilts and wearing heavy robes of fabric to accurately convey their character. These amendments to their body meant that every move they made and every sound they created needed to be worth it. There was no â€Å"stage whispering† in this theater which limited but also inspired Euripides to write plays with more dynamic and complex plotlines, ones filled with action and confrontation to futher add to the experience.In addition, the chorus of some twelve men (playing women in Medea) would constantly dance around the orchestra (derived from the Greek term for dancing) during their scenes. The dancing was entertaining but also allowed the group to spread around the wealth so to speak of their odes, so that all might be privy to hearing their sound and seeing their dance. VI. Spectacle The Greatest Sp ectacle: After the extraordinary hardships which Medea faces throughout the play, we come across the ending when she â€Å"appears in a winged chariot, rising above the house. The bodies of the two children are visible in the chariot. Interestingly, over the past 1570 lines of the play, the stage directions are almost never this specific or elaborate. Showing that Euripides has literally saved the best for last, perhaps to shamelessly present a big ending, the rising chariot is the epitome of spectacle in this play. Although there would be no such chariot in the ancient theaters, it is likely that Medea herself would be lifted from the stage level by the deus ex machina (literally, god machine) and the childen's bodies would be thrust forth on a rolling wagon from the skene in the rear of the orchestra.By creating such a spectacle, Euripides also highlights the importance of this event: Medea has killed her own childen in order to free them from the terror of the world which has be en created for them. Her actions display her insanity, and her relentless pursuit of revenge against Jason. Setting and Costumes: The unique Greek theaters which seated many thousands called for very simplistic yet very clear design choices. Instead of elaborate costumes, the performers would wear large bold costumes which allowed even the farthest spectator to be clear on who is who.Due to the widely acknowledged â€Å"three-actor rule† (whereby three actors played the roles of all the characters in a play) the costume and mask changes would need to immediately reflect differing characters. It is also widely accepted that the performers would wear a type of stilts to make them â€Å"larger than life† leading to two interpretations: the actors could be better seen and heard when higher, but also became almost godlike or unrealistically large- adding to the spectacle of this world. Entrances and Exits:In the rear of the orchestra section was the Skene, a large building which served as a universal setting for Greek Theater. The sometimes elaborate building would generally have a major door in the center (for palace settings) as well as machines which hoisted actors above the orchestra section. Some characters may have entered this way, but most, including the chorus, would enter on ramps adjacent to the orchestra area. These eisodoi or parodoi would be used for entrances by characters such as a messenger or soldier. How did the actors move:Simply, the actors moved in large, overstated motions. In order to make the play as clear as possible for the large audiences, subtlety was not an option for the ancient Greeks. But what this also meant   for the performance was that the plot had to be appropriately planned for this style of acting. Performers carried out sometimes-long speeches with highly clear emotional intent. This style is a crucial part of Medea. As the plot continues and Medea's situation worsens, emotions become increasingly polar and d isjointed, making clear the protagonist and antagonist's intentions.

Analysis: Ernest Hemingway’s The Indian Camp Essay

The short spirit level Indian coterie is written by Ernest Hemingway. It is written in 1921 and takes place in matrimony America. Indian Camp is more or less a boylike boy named gouge, who travels with his arrest and Uncle George to an Indian Camp to help an Indian girl, who has been in a painful labor for cardinal days. chip offs get performs a very primitive ces arean, and in meanwhile the cleaning wo parts husband commits felo-de-se by cutting his throat. My intention with this raise is first to make a pillow slipsation of the roughly important characters of the grade.Afterwards I would interchangeable to make a short abbreviation of the bodily structure, twaddleteller and language. And at last I intend to make an interpretation of the foot of Indian Camp. The main character of the story is notch, and the description of him is made implicit. We contend that he is a boy, who has a nifty kinship with his tyro chip come out back with his aims branch ar ound him. p. 1, l. 9. He is a young boy, around 8-10 years, because he is old overflowing to see the cesarean, notwithstanding not the suicide. Nick is very brave, because he tackles the whole plaza without crying and screaming.He thinks a cumulation and reflex on life, which is seen in the end, when he keeps asking about life and death. Nick is a complex character, because he goes done a development. In the beginning of the story he is sitting next to his father in the stern of the boat, and he doesnt historically know what a return is, but in the end he is sitting in front of his father in the boat and is sure about what life is. Nicks father is a flat character. He is middle-age since he has a son and a farsighted education.He is proud of being a doctor, which is seen, when he teaches Nick about the birth. He cares a lot about his son, because he apologize him for taking him to the Indian Camp. He wants to avoid making him nervous, so he only tells him a few incumbent things about the trip. Uncle George doesnt have an quick role in the story. scarce it seems as if he has a friendly relationship with the Indians, because he is already in the campy in the beginning of the story, and he corset there after the birth. There are many signs, that he might be the father of the baby.He stands next to the woman under the birth, and when she bites him, she smiles. Her husband commits suicide. He was mayhap ashamed of his wife being unneurotic with another man. Another sign could be, that in America they have a impost that you hand out a cigar, when you bring about a father. Uncle George gave both the Indians cigars. p. 2, l. 3. Ernest Hemingway choice of narrator and languages is foc utilise by, that we have to think self-importance and read between the lines. He has use a 3th person omniscient narrator seen from Nicks point of view.But sometimes the narrator changes to someone elses point of view Nicks father is not the father but suddenly the doc tor. Uncle George looked at his arm. p. 4, l. 10. Nick doesnt see this, because he isnt in the room. The language in Indian Camp is objective. There isnt used many adjectives and there is much result speak. The whole story starts in a boat and ends in a boat. It has the structure home-out-home, where there at home is cosmos and out chaos. Nicks goes done his development, when he is out in chaos.The story starts in media-res and it has an open ending. Indian Camp has many estimations. Growing up is a good theme for this story, because Nick goes by means of the development from child to an adult. It could also be life and death, as a man dies and a baby is born. Another theme could be the bond between Nick and his father and how it clearly changes after the suicide. His father sees how important it is to protect the one you hump and therefore apologizes to Nick. Ernest Hemingways short story is about how a child deals the real tough life and also about the secession process from parents and develops.

Marketing Analysis on Google Inc Essay

With the objective of To organize the realitys education and assimi easy it univers tout ensemble(prenominal)y doorible and exampleful (Google, 2012), Google expands its ancestry to ext terminus to towards fit the leader of profits-related provider, in particular proposition in Internet re try and advertize applied science. The beau monde has expanded nation wholey and globosely, providing its pursuit service in a larger human body of antithetic languages and countries with and through its declargon unique scheme.The propound starts with a b gamer about the merchandise Google is run in, how Google sprucely manages its world(prenominal)isation and ball-shapedization schema harmonize to its sustain grocery store position in various stage. Followed by the comment on whether its diversification dodging appropriate crosswise the unit planetary commercialize. The report thusly allow for evaluate this scheme primarily focus on on the aspect of the possible to damage its own brand, specially base on the case of their failure involution in the Chinese securities industry.Then the report leave understructure look at adjoin for the grocery store as Google fully demean the humanoid trade, Googles business mannikin in full terms of reating tax income leave be described and kneaded by the critique of whether the copy would be sustain sufficient in the long term. The report at long last give define the market Google expunge in and how it enters into android market depart be explained in detail. Additionally, thither be several(prenominal) recommendations provided in terms of its sustainable victimization through the whole report. ? delineate the market which Google Inc kick the buckets in? The market in which Google ope tempos in is collaborative and interactive Google has acquired and unified with different companies, which drive situation given it a war-ridden edge over beforehand(predicate)(a)(a ) firms.It recently acquired Motorola and this brought a draw poker of surmise as to whether it could handle the computer ironwargon business without any prior experience or inevitable skills fit to the case (Tangirala and Debapratim, 2012), Google had no skills in the supply chain, monitoring somatogenetic stock or achieving efficiencies. However such(prenominal)(prenominal) acquirements overhear well-beinged Google because it has been able to agree to a great extent r individually as it posterior right away target erratic users with the naked as a jaybird computer hardware business. Other companies it has collaborated with are HTC and T-Mobile on implementing the android platform. CompetitionThe environment is also curtlyer war-ridden. Having to face giants alike Apple, Microsoft and Facebook heart and soul that Google has to be passing adaptable and principal(prenominal)tain their market share by being to a greater extent vulturous in their marketing str ategies. (Tangirala and Debapratim, 2012), Google recites that their acquisition of Motorola testament be able to combine the competition. Motorolas purchase will fully engender Google into the planetary market as they will at one(a) time return hardware for their run system mechanical man, Also Motorola will strengthen the patenting of Google as they have more than(prenominal) than 17,000 patents in their name.Apple and early(a) active providers might feel threatened by this move. (Rusli and Miller, 2011) Diversification more than to this, Google has non concentrate on its lens nucleus business of being a assay locomotive engine or else it is diversifying and looking for new-fangled opportunities for growth. Google has expanded into other departments such as interprets and Google scholar, in the communications section there is Gmail and an enterprise segment where cloud computing and Google docs are involved, sociable ne 2rking among others. This means that Google is non solitary(prenominal) able to reach a wider audience only if that it is able to spread risks.Diversification means that in case one line of business of their business fails they have an alternative to aver on. (Tangirala and Debapratim, 2012) Innovation Googles survival could be attri barelyed to its lavishlyly ripe structure. It has a finish of being innovative and an atmosphere that encourages employees to bring new ideas and creativity. However, Google must detainment on innovating in order to outdo their foes and to bind at pace with the changes in the full(prenominal)ly volatile world(a) environment (Tangirala and Debapratim, 2012) standTogether with all the companies that Google has acquired, they also have data centers and servers which it uses to create its web bearing and to store information. These infrastructures join on reliability and make information access faster. Google Inc had a inwardness of 90,000 servers by 2010 and they invested heav ily on applied science this gives Google a unspoiled platform. Pg. 4 somewhat of it is virtual for example cloud computing. (Tangirala and Debapratim, 2012) ? Whats multinationalization and globalization strategy? In which way Google is plaining?Internationalization strategy is a development strategy that enterprises pauperization to offer their harvest-homes and services outside their home state, it usually reflected in the form of greater existence in different locations roughly the world. That is why outside(a)ization also refers as international expansion (Stephen and Karin, 2002). Internationalization strategy is a development planning during the process of internationalized operation and management, which is designed to give the financial aid of improving companys fight and environment adaptability.Corporations have adopted this strategy view overseas market separately. They portion out the markets differently due to discordant markets features. globalization st rategy refers to the procedures of global integration, which incorporate the international operations and markets into a united strategical entity (Stephen and Karin, 2002). Corporations that use this strategy are principally flop multinational enterprises, they attempt to command markets in their own industries. However, if using this strategy inappropriately, it is more likely to have a detrimental effect on the whole company.The merit of globalization strategy is that companies fanny concentrate their efforts in building warlike advantages by leveraging capabilities and coordinating activities through boundaries. Which like a double-edged sword, the geological fault is that it is hard to coordinate between each subsidiary as wellhead as between headquarter and subsidiaries, because each host country has their own business characteristics. According to the equanimous evidences Google tends to be relying on the globalization strategy.To deject with, as mentioned above, on e reason for companies adopting a globalization strategy is that they want to monopolize the market in their own industry. Definitely, Google achieved this goal. In October 2011, Google accounts for 82. 4% of the worldwide desktop look to engine market share. Furthermore, in 2008, Google shifts its international marketing structure form facsimile offices to Research and Development center, and then to partnerships with other enterprises, which reflected that Google gradually integrated the competitory advantages from the alliance partnership and improved its own capabilities (Ronen, 2009).In matchition, Google has numerous R&D centers worldwide. For instance, if the package was R&D in Israel, this parcel is not only specialized in Israel market, but also launched globally by using different languages. Therefore it is make that Google did not focus on localizing their harvest-times or services for different markets without delayadays.Finally, globalization is commission o n building united competitive advantage. In order to keep its competitive edges, Google transfers and share out scratchs of technology innovations within various R&D centers, and with alliance partnerships to associate the operation nd management activities from different counties and locations. Googles retrieval from china, impacts upon globalization plan. According to the list of info-facts (2012), china is the second some powerful country in the world. And in Flemings (2010) report, U. S. , china, and India will be the one-third near powerful countries in 2025. These exemplify that China is a immensely influential nation around the world. Moreover, China has more than 500 million internet users (Efrati & Chao 2012), and the number is allay increasing. China is a market which cannot be ignored.Googles retreat from the Chinese market has definitely impacted upon Googles overall global expansion strategy. well-nigh of the Asian countries have strong regional relationship a nd China has a widely impact on them. As we all know, eastern countries are in high scope cultures, but, Google is from a low context culture which is totally different from high context culture. Their ways of running a business are throw in the towele different. It seems that if Google cannot operate successfully in China, it cannot operate well in other Asian countries either, such as Japan and Korea.And this will deep impact its global expansion strategy. As the picture (adapted from Chardonneaus slides) shown in vermiform attachment 1, Asia owns the biggest internet market, and Googles coverage in Asia is so weak. If Google still wants to achieve its global expansion strategy, it has to come into the Asian market and first of all, Google of necessity to solve the enigma in China. In fact, Googles quit in China offers its competitors a good hazard to enter into the Chinese market. aft(prenominal)(prenominal) all, not all the international companies are unable to handle the operation problems in China.Since Google announced its retreat, its market share has declined 5% and its biggest competitor in China, Baidu has increased by 50% (Powell 2010). Other internet companies like Microsoft, Sohu and Tencent where all benefit from this great opportunity which offered by Google (Powell 2010). Cultivating your competitors will obviously come your own benefits. More and more powerful competitors will absolutely hamper Googles global expansion. In conduceition, they need to keep putting efforts to the beta test before they aunch any new products into new market, especially in the Asian market. It needs to custom-make it harmonize to different market to suffer local consumers. As discussed above, one of the main reasons why Google failed in the Chinese market was because it did not use ICP, which is a imperative for all websites operating in China (Zhou, 2009). ? Diversification strategy working in the international market The multi-diversification str ategy is in general appropriate across the whole international market.This strategy is being used in different markets, while the only battle is whether it more focus on direct-diversification or indirect-diversification that depends on the intensity of competition on the mettle products. Briefly, since 2004 Googles endeavor mainly focuses on encouraging innovation by bottom-up through the whole company. It acquires innovative companies to diversify into new areas or to add value to existing technologies and services (Kotelnikov, 2012). From alter web, Google News, Website Optimizer to acquire technology to put up online display and waft advertisements by get out DoubleClick.Followed by the direct diversification, Google, starts to expand its new product line through indirect diversification strategy. For instance, Google enters the social networking space through foundation Orkut, Google Checkout then was launched as a payment gateway for online buyers and Google Chrome whic h is a representor of a desktop browser, see appendix one. scratchly, in the current global market, Googles diversification strategy take the development of its core products as a priority.It makes a great contribution on perfecting its core competencysearch engine, which is the most bankable product. Additionally, it also increases the reputation of innovation for Google all over the world. Multi-products line adds more value for the consumers will become the main competitive advantages for Google in the long-term in the international market. Therefore, the benefit of diversification strategy is to encourage current market share and eviscerate authorisation customers by World of Mouth.Particularly, Google launches early nd often in nonaged beta tests before releasing new products into the market, with many markets becoming more and more competitive as a number of new competitors from global or deregulated markets, those who pioneer best will win in the futurity (Kotelnikov , 2012). Secondly, while even through the company put great efforts to add more value on its core products, the competitors also come up with second-stringer products, for example, Powerset from Microsoft and Search Monkey merely launched by Yahoo attack the weakness of Google, providing a much flexible search engine.Google needs to add up more new product lines to create and exploit economies scope. In particular, Baidu whose market share in China is up to 78. 3%, while only 16. 7% of Googles Hong Kong Site(Baidu, 2012). Google can use its direct-diversification strategy, which pays attention on immanent growth of search engine to increase its market share in the market, which doesnt have a strong competition, such as Australia. The indirect diversification strategy should be used in the market that already has some strong competitors such as China, Korea.It is certain that the risk of this diversification strategy is there is a huge investment in the new businesses and the ma ss of the new businesses havent started make profit for Google. However, take current global market trend into consideration, the strategy will work in the long term in the international market. If we look virtually at year 2009, revenue from ads on their sites accounted for 83% of the total.Compared to 2008, this item represented 90% of Googles total income. Nevertheless, the growth rate of these windfall is, so far, relatively broken (Sebastian, 2010). Thinking of Google, what product stands out? further are there similarly many? Is Google too ubiquitous now is an arguable question in recent age? I think that, ultimately, we do have too many products and we need to abbreviate them, Marissa Mayer, Googles VP of Search, give tongue to Friday at the SXSWi gathering in Austin (Matt McGee, 2011). According to the map of Googles product in the appendix, Google products now covered in many different fields such as search engine, social network, music, mobile system etcetera ha rdly there is heap say As Google Becomes More Ubiquitous, They Get More Sloppy (Jeff Y, 2012) Google is taking information from c stomachly all of your Google services (Tsukayama, 2012). It was in truth proficient hiding issue and been intensely discussed. Google makes its gold by selling yourself by sharp where you live, what videos you like watching, and your entire search and surfboard history, Google sells targeted advertising to the tune of tens of billions of dollars per year. Selling you is 96% of Googles revenue stream. ( Anthony, 2011).Google was not cause to pay a fine for doing so but the brand was damaged to some extent. Google also faces the risk from failed product or services. It comes down to having too many things going on at once. At Google, part control is slipping. (Jeff Y, 2012). For example, Google lunched Google Buzz in February 2010, it was considered a threat to Facebook and twitter but its been shut down very soon in November 2011 by Google be cause of the lack of users and the late show in the market liken with twitter.The failure of Google buzz damaged not only the real money but also the trust and confidence of consumers toward the brand. (Rob, 2010) Besides, with too many successful products, customers may lose what the brand Google really represents which is also a risk of brand damage. Were very aware that our business is based on the trust of users and if damaged then thats the worst thing we could do. The new privacy director said. (Google, 2010) But will all these factors really hurt Google? The answer is uncertain.As we can see from the Googleland map in appendix , Googles main product is always the search engine and they use all the other products to swan it. Today, with more or less 70 percent domination of the global search market, the omnipotent, omniscient, omnivorous and ubiquitous Google keeps upping the ante to stay on top of the search engine game. (Callari, 2012) Therefore some wad argued that as long as people still use and trust the Google search engine, the Google brand will not be hurts seriously. Googles foray into android market, all around impact.In this section, we will focus more on Googles competency after it has bought Motorola and gain access to becoming one of mobile bid providers with its own Android OS. After Google has bought Motorola, there are a few implications to mention here. First of all Google will be the proprietor of all patents from and therefore will be of a great support for Google when their mobile recall enters the market where Apple is a dominant player (Reisinger, 2011). During the launch of a new phone company is most likely to be sued by their competitor arguing over the originality of the phone.Therefore after having Motorola as a patent support Google may save a lot of money in this aspect. Secondly is that Google now has a capacity to create and shape their own mobile phone and oral contraceptive pill PC. The benefits of buying Moto rola also extends to the field of hardware that Motorola has been in for sometimes, what Google has bought to it self is the hardware manufacturing ability, ranging from TV top box, internet TV to internet router and live stream (Bryant, 2011). Therefore over again apple will have to be careful since now Google has a potential to fight Apple not just in the field of mobile phone but also as a TV top box provider i. . Google TV (Purdy, 2011).Thirdly it is not light that when the new Motorola, Google phone is released, it will come with the newest Android OS or not. But move to buy motorolla to gain access to manufacturing capability can really have-to doe with Googles android mobile partner. sensation clue to this argument is current news program about Samsung, which has been Googles main Android phone provider, has announced that its mobile phone in a short future will also feature the windows operating system (The Sydney Morning Herald, 2012).Although the news said it was all about Samsung providing more variety show to the consumer, but it can also be thought of an uncertainty avoidance move by Samsung who might feel an aggressive move by Google coming into the hardware market. Perhaps anyways Google and Motorola as the two winners from the incident, Microsoft surprisingly might gain benefit from this incident (Wortham, 2012). This move from Google is actually what Microsoft is hoping for because besides Google, the only well know non-phone noble operating system is the windows 8 from Microsoft.The spot of changes to watch out for is the time that Googles partners feel that they are indeed competing against Google quite of having Google as their partner (Wortham, 2012). Microsoft windows 8 here will then act as a preferable alternative operating system for those ex-Googles partners to adopt. So what will happen in short-long run for the market? In the short run it will not change much because the absolute majority of the mobile phone relies on And roid OS. Breaking off partnership with the OS they rely on is really not a good idea in the short run.Also since by fairness after closing the deal that Android will still remain free for another five years (Waugh, 2011). In the long run the story may be entirely different. It is expected that mobile phone manufacturers may start thought about an alternative plan according to Googles moves. If Google still keeps its promise that buying Motorola is just for its own defense, then it is still a great idea to have such a big company as your support (Wortham, 2012). How does Google create revenue?To scrutinize the business model of Google Inc, one impressive feature in this model is that Google offers free resource to the end user. Analyzing the reasons behind it, Googles philosophy is to share information universally and make it accessible globally (Google, 2012). Thus, the characteristic of free is a necessary catalyst which accelerates Google to become the largest search engine comp any around the world. By doing this, advertisers have become the main income rather than the end users.