Strategic Dissection of Blackberry Assignment Example | Topics and Well Written Essays - 750 words

Strategic Dissection of Blackberry - Assignment Example The management after analyzing hidden demand of the market decided to design software which would enable users of Blackberry Smartphone to gain access of wide array of advanced technology based applications. When the phone was launched in the initials stage it attracted huge percentage of profit margins. However with changing scenario of business environment Blackberry witnessed fluctuating consumer demand. On a broader context, it can be stated that there was a need for strategic change in its business operations. This organization possesses competitive advantage in the form of its innovative ideas to provide wireless solutions to target market. In the present scenario there are certain strategic objectives being implemented by the company such as making strategic development period much shorter, ensuring direct and simple communication, and drawing a clear distinction between aspirations and commitments (Blackberry, 2013). Product oriented approach is the major strategy of the comp any. This form of strategy even includes customer, technology, market and products. Long term version of consumer understanding is not facilitated in the company as the focus is on mitigating present consumer demand. Functional, business and corporate level strategies are incorporated by every organization so as to gain a competitive position in the industry. Blackberry always has followed product oriented strategy since its main aim was to convey product benefits across the globe. There are certain strategic changes being made at all levels in order to sustain its business operations. Corporate level strategy of Blackberry is to compete effectively in global and national markets. The company desires to acquire the maximum market share in coming years. Business strategy of the company denotes the market diversification strategy implemented by